Coffee Talk: Retail, Mobile, and the Quest for an Omnichannel Experience

Climbing Toward Attribution

Coffee Talk: Zen and the Art of Attribution

Exploiting Interactive Marketing: Part 3

Exploiting Interactive Marketing: Part 2

Exploiting Interactive Marketing: Part 1

The Customer Isn’t Asking For Your Permission

Do you need an agency?

If proof scares away the seller, then what are they selling?

Alexa is confused, give her a break.

How Mobile Fits into the Customer Journey

Mistakes that Sabotage Your Marketing Automation Strategy

These are the questions your CEO is asking: Are you ready to answer them?

Marketing Strategy Lessons from Digitally Mature Companies

Top Tech Tools for Customer Engagement

Less Eggnog and Other, More Important Holiday Marketing Lessons

How to Break Down the Barriers to Multichannel Success

Looking Ahead to Digital Marketing Trends for 2017

Survey Says… Clean Up Your Survey

Looking Back – and Forward

Barriers to Taking Digital Transformation to the Next Level

Retail Dive Awards

Build a Customer Roster Like You’re Playing Fantasy Football

So You’re In Charge of Marketing, Now What?

How to Boost Average Order Value

4 Digital Marketing Tactics Your Company Needs to Use

Building Our Best Team

How to Draft a Roadmap for Information Governance

What Retail Can Learn From Gaming

Average Order Value Matters… Sometimes.

3 Steps for Increasing Customer Lifetime Value

Performance Marketer Pitfalls

Marketing During the Rise of Ad Blockers

If Marketers Had an NFL Preseason

Reactionary vs. Proactive Marketing

Losing but Still Winning: 3 Marketing Lessons from the Olympics

Hiring a CMO

Catch ‘Em All

Solving the Attribution Marketing Puzzle

Plan It, Build It, and Know When To Call For Backup

Why Is It So Hard for Me to Give You My Money?

Mapping the Omnichannel Customer Journey

Owning the Customer Experience

Designing a Tailor-fit Customer Experience

Packing for Summer

Collaborating With Your Customers

How to Unify the Digital Marketing Experience

Segmentation, Data and Understanding Your Customer

Modeling: The Technique Perfected

Retail Omnichannel Experience: The Perils of Digital-Only Offers

More of the Same Can be a Great Thing

Measure Twice, Cut Once: 15 Years of Client Service

The Multiscreen Experience

Real-time Interaction Management: An Intro

2015 Year In Review

Trends To Watch In 2016

Standing Out Doesn't Have To Be Disruptive

Who is responsible for customer experiences?

Chasing Anticipatory Messaging

Your Customers Are Decluttering. Maybe You Should, Too.

Coupons or Experiences?

Understanding Your Customer Base 2: Customer Profiling

CMOs Look to Take Risks in 2016

Do Your Customers Know You’re Doing Omnichannel Marketing?

Blending Consumption Across Channels

Too Much Data Makes For Bloated Models

Media Measurement: A Better Way

The Best Cross Channel Experience

When Consumption is Crowdsourced

Understanding Your Customer Base: Behavioral Segmentation

Are retail stores really dead?

5 Questions Every Marketer Should Ask About Their Program Health

Bobbing for Apps: Pick a Winner

I’m Feeling Fatigued: Managing Diminishing Marketing ROI

SMS Crossroads: Make it Useful

Successful Marketing Campaigns: 8 Key Components

The Black Hole of Direct Attribution

Actually Useful Quotes About Leadership

Top 5 Tips for Gaining and Keeping Sticky Customers

Being Everywhere Is Not Enough: Omni-Channel and Journey Management

4 Reasons Why Marketers Are Failing at Analytics

Market Better: Every Interaction, Every Time

Make Your Data Get a Job

The Dangerous Trap of the Chief Digital Officer: Two Job Concepts, One Title

The Market Advantage of Data-Driven Marketing

Marketing Trends to Watch in 2015

Corralling Uber Digitals Brings In Big Results

Keep Your Marketing Hat on During the Holidays

Kitchy Local Marketing: Sometimes It’s All About the Jingle

In Niche Marketing, Consistency Rules

Facebook’s Messenger App: The Dust Settles and Reveals Lessons for Marketers

Mobile Segmentation: Getting to Know the Mobile User

Mobile Is Multichannel

Amazon Intends to Burn a Hole in Your Pocket

Google Hides My Pizza, Utility vs. Ad Revenue

Customers Are Driving Marketers to Innovate

Catalogs Sneaking Through the Clutter

Mobile is the New Local, But Who Cares?

Social Media: A Deep Data Mine

Supplementing Relevance Engines with Real Life Advantages

Couponers (and Marketers) Beware

Taking Hold of Sneaky Data to Move Margins

Segmenting, Drones and Other Lessons from Bezos

Card-Linked Marketing: Beware of the Creep Factor

Do Generations Matter? Twerking Your Data

Messaging For Mobile and Other Tips To Survive the Mobile Zombie Apocalypse

Black Friday is Just the Beginning

Managing Data: A Lesson in Predictability

What Does Football Have to Do with Offer Optimization?

How Google Cookies, Acxiom’s Escape Hatch are Good for Data Marketers

Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail

Target’s New Ecosystem

Whacking Moles Keeps it Easy for the Consumer

All Forward! Tips for Your Next CEO Update

Big Brother’s Lessons for Marketers

Improving the Expanding Channel Experience

Avoid Letting Email Become a Lost Channel

Mobile is Growing Up. Are You?

Interruption, Irrelevance and Other Habits to Avoid in Mobile

Nailing the Triple Play

Navigating Digital Commerce: It’s All About the Data

Easing Pain in the Consumer Journey

It’s Not You, It’s Me: Marketers Giving Automation the Brush-Off

Don’t You Know Who I Am?

Climbing Over the Privacy Wall: You Have To Earn It

Relevant Offers: Three Crucial Factors

Real Time Guessing Is No Substitute for Data

Moving Past the Mobile One-Off

From Automation to Integration: Beware of the Easy Button

Omnichannel Marketing in the Year Ahead

A/B Testing on Steroids: A New Approach to Messaging

It's the Offer, Silly: Optimizing the Most Important Part of the Sale

How to NOT Let Staff Get In the Way of Cross Marketing Efforts

Marketing Needs the 5th P

Facebook Digs Deeper into Privacy Concerns

Persona Development – An Update

5 Reactions to Facebook’s “Page Post Targeting Enhanced”

Embracing the Big Data Deluge - If That’s What it Is

Stick a Google-Shaped Fork in Barnes & Noble

Over, Under, Missing Completely and “The Simple Truth”

Mending Gaps in the Dynamic Customer Journey

Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty

Loyalty is Not a Game, or Is It?

What Are Loyalty Experts Talking About?

What Can Brands Learn from SocialTV?

Offer Optimization for Mobile: It’s not JUST about knowing your audience.

Big Data? Let’s Take A Step Back.

Facebook Steals Page from “Old School” Acquisition Strategy

A Digital Sign of the Times

Personalized Content is Something Consumers Want, but there is a Fine Line…

Why Is Consumer Engagement so Hard?

Why Is Consumer Engagement so Hard?

The ABCs of ROI

DMA in Boston - What's Trending in Direct Marketing

Your Customer is Not a Number. Using Persona Development to Breathe Life into Otherwise Deadly Dull Marketing Statistics.

The Google+ ‘A-ha!’ Moment: We’re All Relearning What Database Marketers Already Know: Segmentation Stops Training People to Ignore You

Social Media Marketing or Traditional Marketing? It Depends...

Why Marketers that "Like" Results Must Spend With Care in Social Media

If Email Use Is Supposedly in Decline, Why Keep Doing Email Marketing?

The Four Things Killing Email Marketing - And What You Can Do To Rescue It!

What You Need to Know About Real-Time Optimization

About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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