--- title: Pluris Marketing Blog | utilities marketing description: utilities marketing | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [What is “Broadband” Now, Anyway?](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) [Feb 15, 2022 7:30:00 AM](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/lars-kienle-IlxX7xnbRF8-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) For those of us involved in some capacity in “the industry” – some who can remember as far back as wood-grain boxes that enabled users to watch twenty channels – we have confidently applied a name to the business: broadband. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) ## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) ## [Retail Energy and the Rise of Deregulation](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) [Jul 25, 2018 12:04:16 PM](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/nasa-53884-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) Gary Satterfield and I go way back. We met while I was working on a marketing research project for Gary twenty years ago at a utility. And he’s since gone on to become an expert in the retail energy space and was kind enough to sit down with me and my team to talk shop. The topic of deregulation, removing restrictions in a particular industry, ran a thread through much of our conversation. This has implications for consumers – and therefore, marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) ## [Coffee Talk: If you have customer data, stop mass marketing.](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) [Mar 28, 2018 12:02:22 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/kevin-bhagat-461952-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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