--- title: Pluris Marketing Blog | Patrick Burgess description: A Media and Communications industry veteran, Patrick Burgess leads the service delivery process for many of Pluris’ key clients, ensuring day-to-day success of their marketing strategies and programs. Patrick’s collaboration with the marketing teams of several Pluris clients has enabled them to achieve 30-to-50 percent gains in the productivity of their marketing initiatives, effectively utilizing Pluris’ Marketing Enablement and Offer Optimization solutions. With more than 25 years of extensive experience in marketing analytics, marketing metrics, reporting, market research, strategy, and project management, Patrick is able to engage clients at a very detailed level to improve their marketing operations and leverage new technologies and analytical techniques. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Why the Housing Market Has Become The Key Growth Driver for ISP Acquisition](https://www.plurismarketing.com/pluris-blog/why-the-housing-market-has-become-the-key-growth-driver-for-isp-acquisition) [Jul 8, 2026 3:00:00 PM](https://www.plurismarketing.com/pluris-blog/why-the-housing-market-has-become-the-key-growth-driver-for-isp-acquisition) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/pexels-kelly-5580627.jpg) ](https://www.plurismarketing.com/pluris-blog/why-the-housing-market-has-become-the-key-growth-driver-for-isp-acquisition) [Continue Reading »](https://www.plurismarketing.com/pluris-blog/why-the-housing-market-has-become-the-key-growth-driver-for-isp-acquisition) ## [Broadband’s New Growth Challenge: Why ARPU Expansion Matters More Than Ever](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) [Jun 4, 2026 12:59:59 AM](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/ChatGPT%20Image%20May%2028%2c%202026%2c%2012_02_27%20PM-png.png) ](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) For years, broadband providers relied on a familiar formula for revenue growth: acquire new customers, bundle additional services, and steadily raise average revenue per user (ARPU) through product expansion. Traditional cable operators had a wide menu of upsell opportunities. Existing subscribers could add premium television packages like HBO or Showtime, purchase additional set-top boxes, subscribe to digital tiers, enable pay-per-view services, or bundle home phone lines alongside video and internet service. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) ## [Beyond the Hype: How AI Can Enhance (not Replace) Your Current Marketing Strategy](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) [May 21, 2026 1:00:00 AM](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Businessman%20discussing%20with%20colleagues%20over%20digital%20tablet%20in%20the%20office.jpeg) ](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) Artificial intelligence has quickly become the most overused phrase in modern marketing conversations. It appears in boardroom decks, vendor pitches, and product roadmaps with a frequency that often exceeds clarity. For many organizations, the narrative is framed as a sweeping transformation: AI will revolutionize marketing, replace legacy systems, and render traditional analytical approaches obsolete. That framing, however, is not only misleading—it’s counterproductive. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) ## [What is “Broadband” Now, Anyway?](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) [Feb 15, 2022 7:30:00 AM](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/lars-kienle-IlxX7xnbRF8-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) For those of us involved in some capacity in “the industry” – some who can remember as far back as wood-grain boxes that enabled users to watch twenty channels – we have confidently applied a name to the business: broadband. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) ## [Strategy Check: How's Your Allocation Performing?](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) [Jun 7, 2021 1:56:11 PM](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image-png.png) ](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) As marketers had to double-down on creative solutions during the pandemic, change has been happening behind the scenes. Whether it’s [doing away with cookies](https://www.forbes.com/sites/forbesagencycouncil/2021/04/13/bye-bye-third-party-cookies/?sh=44bf56fe3788) or the recent news that [Nielsen’s audience measurement tools](https://www.mediaplaynews.com/nielsen-to-begin-tracking-twitter-users-for-video-marketers/) are being applied to Twitter’s video content, data use is shifting, always. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) ## [It’s Time to Go Beyond A/B Testing](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) [Dec 15, 2020 7:15:00 AM](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/possessed-photography-_E1PQXKUkMw-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) As companies are finalizing budgets for next year and marketers are fine-tuning their plans, it’s a popular time to look back at what worked and what didn’t. It’s also a critical opportunity to revisit your organizational strategy, realign your KPIs, and design a testing system that gives you actionable insights. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) ## [Marketing Systems Integrators](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) [Nov 28, 2017 2:39:17 AM](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/deva-darshan-424846.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) Marketing technology providers talk a big game about integration but few live up to the hype. More often than not, the addition of a new marketing technology to an existing program creates a new silo – a repository of data that does not flow freely within an organization but remains stagnant within a single piece of technology. But, much like kindergarteners, marketing technologies *need* to be taught to play well together and to share. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) ## [Successful Marketing Campaigns: 8 Key Components](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) [Jun 22, 2015 9:30:00 AM](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Mickey_Piano.jpg) ](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components)   Executing and developing the most effective marketing campaign requires a combination of forethought, research and analysis. There are a number of marketing optimization methods and technologies that can help you succeed. Sirius Decisions recently highlighted 8 keys to a successful marketing campaign. We made an [infographic highlighting the eight most important strategies for successful marketing campaigns ](https://www.plurismarketing.com/successfulmarketingcampaigns-8keys)and took a deep dive into them below. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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