Choice creates competition – so it’s no surprise the battle for consumer attention is more intense than ever. Multiple sources for high-speed data, video, telephony, and mobile service have communications companies scrambling to identify the bundle, price, market, and message that will win each consumer’s business.
New entrants continue to deliver on-demand, non-linear content of greater and greater quality in more convenient ways. More options has led to more content consumption by consumers, who once locked onto their preferred sources, are difficult for marketers to switch. How do communications rivals gain an advantage? Win market or consumer share? Keep marketing costs down and increase retention?
At Pluris, we have the answers you’ve been seeking.