Mobile is Growing Up. Are You?

Whether we’re out to lunch or window shopping, mobile is playing a bigger role; it’s more than a distraction from your date or vibration in your pocket. It’s our tether to the world – from text alerts and app-driven push notifications to mobile-enabled websites and social media streams. And more often, it’s an up-sell being added when we agree to have our receipt sent to our email or our phone.

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It’s Not You, It’s Me: Marketers Giving Automation the Brush-Off

The appeal of automation makes sense: in a time where marketers are held to high standards and spread thin across an increased workload, anything you can set and forget is a welcome time saver. What companies didn’t predict, though, was how much time is attached to establishing automation. And while there are risks involved in automation’s perceived easy button, companies are still embracing it in droves. So how do marketers keep from blowing it?

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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