For those of us involved in some capacity in “the industry” – some who can remember as far back as wood-grain boxes that enabled users to watch twenty channels – we have confidently applied a name to the business: broadband.

Our CEO Michael Caccavale and I have been talking a lot about a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” In a three-part blog series, we’ve discussed the emergence of smart homes and what it all means for marketers. And while marketers’ roles are clearly evolving in this space, the question remains: which industries stand to gain the most from the growth of smart homes?

On the heels of a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It,” our CEO Michael Caccavale and I have been talking about the emergence of smart homes and what it all means for marketers. The challenges and opportunities are many, so in part two of a three-part series, we dig into marketing’s role in this new-ish frontier.

eMarketer recently released a really interesting report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” Our CEO Michael Caccavale isn’t new to the smart home game (here’s a throwback to a fun piece in AdAge) so we sat down to look at the report and talk shop about what’s coming next. In this three-part series, we’ll talk about the emergence of smart homes, the challenges and opportunities for marketers, and which industries stand to gain the most from this new frontier.

It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss.