---
title: "Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail"
description: "Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail"
image: https://www.plurismarketing.com/hs-fs/file-2611071345-jpg/blog-files/gmail-inbox-sorting.jpg
---

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# [Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail](https://www.plurismarketing.com/pluris-blog/thriving-in-the-digital-ecosystem-what-marketers-can-learn-from-the-new-gmail)

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![](https://www.plurismarketing.com/hs-fs/file-2611071345-jpg/blog-files/gmail-inbox-sorting.jpg?width=330&height=300&name=gmail-inbox-sorting.jpg)  
 Oh Google, you did it again. You changed with the times. And this time, you sent a bunch of email marketers scrambling to figure out what to do before those precious margins slipped away. I'm speaking of course about the new changes to Gmail, including the much-discussed email service's new promotions tab.  
 The move has caused a bit of an uproar among marketers who can't help but bash Google for making their lives more difficult and for cutting out commerce—the same sad song that surfaces every time a new change to Gmail's search algorithm sends SEO and other experts into a tizzy about how “unfair” it all is.  
 Now that email marketers have had their chance to stand up and declare that their channel is under attack (!!) it's probably time to take a holistic look at what the de facto digital trendsetter is actually doing with consumers and the digital ecosystem.

**First, let's at least give Google some credit for putting the consumer first.** Google is using innovation to deal with an age old problem (spam) that's been out of control since the inception of email marketing. It's prioritizing the consumer experience, and in the end ensuring consumer retention. Respect is built with the consumer because a more relevant experience is being offered. Sound familiar?

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