Leveraging your Data Management Platform

For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

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Do you need an agency?


When I meet with a client, one of the first questions I ask is, “Is your current focus on online data, offline data, or both?” Understanding how a company looks at online data (or offline data) is helpful in determining not only their core competencies but where the opportunity is to help them fill any “gaps” to ensure that the organization is able to meet its goals. 

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5 Questions Every Marketer Should Ask About Their Program Health

There are many questions we ask ourselves as marketers ever day. "Am I going to hit my numbers this quarter?" "Will the new campaign be a success?" "Whose sandwich is that in the fridge?" But when we're looking at the health of our programs, there are five key questions we should always ask ourselves. These five questions will help us prioritize our daily workload and maintain our competitive advantages. 

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Successful Marketing Campaigns: 8 Key Components

 

Executing and developing the most effective marketing campaign requires a combination of forethought, research and analysis. There are a number of marketing optimization methods and technologies that can help you succeed. Sirius Decisions recently highlighted 8 keys to a successful marketing campaign. We made an infographic highlighting the eight most important strategies for successful marketing campaigns and took a deep dive into them below.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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