--- title: Pluris Marketing Blog | campaign management description: campaign management | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Leveraging your Data Management Platform](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) [Aug 16, 2018 12:14:14 PM](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/marius-masalar-138931-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) ## [Successful Marketing Campaigns: 8 Key Components](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) [Jun 22, 2015 9:30:00 AM](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Mickey_Piano.jpg) ](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components)   Executing and developing the most effective marketing campaign requires a combination of forethought, research and analysis. There are a number of marketing optimization methods and technologies that can help you succeed. Sirius Decisions recently highlighted 8 keys to a successful marketing campaign. We made an [infographic highlighting the eight most important strategies for successful marketing campaigns ](https://www.plurismarketing.com/successfulmarketingcampaigns-8keys)and took a deep dive into them below. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/successful-marketing-campaigns-8-key-components) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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