For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

When I meet with a client, one of the first questions I ask is, “Is your current focus on online data, offline data, or both?” Understanding how a company looks at online data (or offline data) is helpful in determining not only their core competencies but where the opportunity is to help them fill any “gaps” to ensure that the organization is able to meet its goals. 

There are many questions we ask ourselves as marketers ever day. "Am I going to hit my numbers this quarter?" "Will the new campaign be a success?" "Whose sandwich is that in the fridge?" But when we're looking at the health of our programs, there are five key questions we should always ask ourselves. These five questions will help us prioritize our daily workload and maintain our competitive advantages. 

Executing and developing the most effective marketing campaign requires a combination of forethought, research and analysis. There are a number of marketing optimization methods and technologies that can help you succeed. Sirius Decisions recently highlighted 8 keys to a successful marketing campaign. We made an infographic highlighting the eight most important strategies for successful marketing campaigns and took a deep dive into them below.