--- title: Pluris Marketing Blog | customer experience description: customer experience | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) ## [Coffee Talk: the emergence of direct-to-consumer brands](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) [Mar 5, 2019 6:45:00 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_125746706.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) ## [Coffee Talk: If you have customer data, stop mass marketing.](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) [Mar 28, 2018 12:02:22 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/kevin-bhagat-461952-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) ## [Retail, Mobile, and the Quest for an Omnichannel Experience](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) [Feb 7, 2018 11:07:15 AM](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) ![igor-ovsyannykov-97071.jpg](https://www.plurismarketing.com/hs-fs/hubfs/blog-files/igor-ovsyannykov-97071.jpg?width=640&name=igor-ovsyannykov-97071.jpg) It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers. But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) ## [The Customer Isn’t Asking For Your Permission](https://www.plurismarketing.com/pluris-blog/the-customer-isnt-asking-for-your-permission) [Mar 30, 2017 3:06:24 PM](https://www.plurismarketing.com/pluris-blog/the-customer-isnt-asking-for-your-permission) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/permission%20slip.png) ](https://www.plurismarketing.com/pluris-blog/the-customer-isnt-asking-for-your-permission) In the space where retail meets online, competition is intense – and especially difficult to navigate when you’re playing in both games. I recently read an awesome interview from [eMarketer](http://totalaccess.emarketer.com/Interview.aspx?R=6002304) with Theory House’s Jim Cusson and wanted to kick the same questions to our CEO, Mike Caccavale. His insights are worth a read. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-customer-isnt-asking-for-your-permission) ## [How Mobile Fits into the Customer Journey](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) [Feb 8, 2017 5:32:43 PM](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/html5andcss3.png) ](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) According to [Forrester](https://www.forrester.com/2015+Marketing+Budgets+To+Rise+By+4+50+Increase+Digital+Spend/-/E-PRE7744), 53% of companies chose mobile marketing as their top digital marketing priority. This attention to mobile marketing is driven by the need to reach customers where, when, and how they most prefer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) ## [How to Boost Average Order Value](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value) [Nov 21, 2016 1:31:46 PM](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/photo-1427751840561-9852520f8ce8.jpeg) ](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value) High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business.  [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value) ## [Why Is It So Hard for Me to Give You My Money?](https://www.plurismarketing.com/pluris-blog/why-is-it-so-hard-for-me-to-give-you-my-money) [Jul 12, 2016 2:27:46 PM](https://www.plurismarketing.com/pluris-blog/why-is-it-so-hard-for-me-to-give-you-my-money) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/401828.jpg) ](https://www.plurismarketing.com/pluris-blog/why-is-it-so-hard-for-me-to-give-you-my-money)   You’re taking a road trip and spot a fruit and vegetable stand by the side of the road. Excited by the array of silver corn and bushels of ripe peaches, you fill your basket. Unfortunately, the stand only takes cash and all you have is a credit card, so you reluctantly leave your produce behind.  [Continue Reading »](https://www.plurismarketing.com/pluris-blog/why-is-it-so-hard-for-me-to-give-you-my-money) ## [Mapping the Omnichannel Customer Journey](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) [Jun 30, 2016 4:09:40 PM](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/map-confused.png) ](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) The customer journey is made up of the stages of interactions between your brand and the customer. Increasingly, the customer journey has become omnichannel, with customers moving between devices as they research products and services. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) ## [Designing a Tailor-fit Customer Experience](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) [Jun 2, 2016 1:53:56 PM](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/tailored.jpeg) ](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) The key to developing profitable, long-term customer relationships is finding a way to personalize the customer experience. According to a study by [Infosys](http://www.cio.com/article/2935650/data-analytics/8-ways-to-make-the-most-out-of-your-customer-data.html), 70% of American consumers are encouraged to spend 13% more with companies that offer stand-out customer service. In response, marketing is increasingly moving away from mass, push-based marketing strategy to one that learns from and adapts to the consumer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) [All posts »](https://www.plurismarketing.com/pluris-blog/all) [Next »](https://www.plurismarketing.com/pluris-blog/topic/customer-experience/page/2) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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