--- title: Pluris Marketing Blog | transactional data description: transactional data | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Media Mix Measurement & Optimization: Part 3 – Order/Sales Attribution](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) [Jul 13, 2022 11:22:01 AM](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) In [Part 1](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) of this series, we discussed how organizational objectives may change the implementation of a media mix and optimization platform. And in [Part 2](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0), we talked about measuring the efficacy of your efforts. Now, let’s talk about collecting and normalizing consumer responses and order/sales data. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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