--- title: Pluris Marketing Blog | Facebook description: Facebook | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Coffee Talk: The Truth Behind the (Social Media) Mask](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) [Nov 15, 2017 6:30:28 PM](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/mar-newhall-226045.jpg) ](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) We’ve long known that social media is a deep data mine. It’s a space where (digitally speaking) communities gather, where people give of their personal information, and where companies can deepen their relationships with consumers through relevant content. That Facebook, our once favorite cat video- and baby photo-filled distraction from work, has become the central focus of election tampering signals a significant shift in our perception of social media as purely “social.” It is, in fact, a very powerful tool. Our CEO Michael Caccavale and I recently discussed this in more depth. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) ## [What Can Brands Learn from SocialTV?](https://www.plurismarketing.com/pluris-blog/what-can-brands-learn-from-socialtv) [Mar 26, 2012 2:55:00 PM](https://www.plurismarketing.com/pluris-blog/what-can-brands-learn-from-socialtv) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](http://3.bp.blogspot.com/-hRWTzVLYuwo/T3C7LH4n9vI/AAAAAAAAACs/wJfXcGckIuQ/s320/BUY.png) ](https://www.plurismarketing.com/pluris-blog/what-can-brands-learn-from-socialtv) You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show together online and numerous other examples of the TV industry transforming itself into something more than a lean-back experience. The multi-billion dollar TV industry is fast undergoing a realignment from appointment television on the couch to a real-time, 24/7 entertainment anywhere business. So what can brands outside of the TV ecosystem learn from this? [Continue Reading »](https://www.plurismarketing.com/pluris-blog/what-can-brands-learn-from-socialtv) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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