--- title: Pluris Marketing Blog | big data description: big data | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Coffee Talk: The Truth Behind the (Social Media) Mask](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) [Nov 15, 2017 6:30:28 PM](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/mar-newhall-226045.jpg) ](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) We’ve long known that social media is a deep data mine. It’s a space where (digitally speaking) communities gather, where people give of their personal information, and where companies can deepen their relationships with consumers through relevant content. That Facebook, our once favorite cat video- and baby photo-filled distraction from work, has become the central focus of election tampering signals a significant shift in our perception of social media as purely “social.” It is, in fact, a very powerful tool. Our CEO Michael Caccavale and I recently discussed this in more depth. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) ## [Designing a Tailor-fit Customer Experience](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) [Jun 2, 2016 1:53:56 PM](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/tailored.jpeg) ](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) The key to developing profitable, long-term customer relationships is finding a way to personalize the customer experience. According to a study by [Infosys](http://www.cio.com/article/2935650/data-analytics/8-ways-to-make-the-most-out-of-your-customer-data.html), 70% of American consumers are encouraged to spend 13% more with companies that offer stand-out customer service. In response, marketing is increasingly moving away from mass, push-based marketing strategy to one that learns from and adapts to the consumer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/designing-a-tailor-fit-customer-experience) ## [Segmentation, Data and Understanding Your Customer](https://www.plurismarketing.com/pluris-blog/segmentation-data-and-understanding-your-customer) [May 9, 2016 10:22:32 AM](https://www.plurismarketing.com/pluris-blog/segmentation-data-and-understanding-your-customer) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) ![Understand.png](https://www.plurismarketing.com/hs-fs/hubfs/Understand.png?width=250&height=250&name=Understand.png "Understand.png")Nothing can fragment a marketing meeting like the subject of segmentation – and I don’t mean that in a good way. People are using market segmentation and customer segmentation interchangeably and while arguably one shouldn’t exist without the other, they are quite different and need to be treated as such.  [Continue Reading »](https://www.plurismarketing.com/pluris-blog/segmentation-data-and-understanding-your-customer) ## [The Best Cross Channel Experience](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) [Aug 28, 2015 9:35:19 AM](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Cross_Channel.jpeg) ](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) We live in a multi-channel world. Consumers not only use more than one channel to make a purchase, they often use those channels simultaneously (checking online prices in stores, watching TV while browsing on their laptops) There are many factors that affect the quality of the cross channel experience. Externally, messaging, visuals, and functionality are all critical while internally marketers need to button up things like offer optimization, attribution modeling, and analytics. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) ## [The Market Advantage of Data-Driven Marketing](https://www.plurismarketing.com/pluris-blog/the-market-advantage-of-data-driven-marketing) [Feb 11, 2015 6:00:00 AM](https://www.plurismarketing.com/pluris-blog/the-market-advantage-of-data-driven-marketing) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hs-fs/file-2611073505-jpg/blog-files/data-driven-300x144.jpg) ](https://www.plurismarketing.com/pluris-blog/the-market-advantage-of-data-driven-marketing) Consumers are connected to the brands they use in more ways than we could have imagined just five years ago. Today, consumers are reaching out to the brands, and no longer wait for brand initiated conversations. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-market-advantage-of-data-driven-marketing) ## [Loyalty is Not a Game, or Is It?](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) [May 1, 2012 12:23:00 PM](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](http://3.bp.blogspot.com/-VLMYkZfX_74/T6ANhwRPBoI/AAAAAAAAAC8/pwJFg46sBIQ/s320/Loyalty.jpg) ](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) With all the new entrants and a different playing field, loyalty marketers are not ruing as they did in the good old days when they had the consumer gaming dynamic all to themselves. Quite the contrary -- there is palpable excitement surrounding what the growing shift in consumer behavior means for their programs. Armed with a seemingly endless choice of game mechanics, technology platforms and social networks to enable new programs and a new set of consumer experiences, the loyalty sector is now more relevant than ever. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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