--- title: Pluris Marketing Blog | offer management description: offer management | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Measure Twice, Cut Once: 15 Years of Client Service](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service) [Feb 17, 2016 12:13:25 PM](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/disney-2.jpg) ](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service) ***"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney*** Pluris Marketing celebrated its 15-year anniversary earlier this year and CEO and founder Michael Caccavale is the first to admit it’s been an awesome journey. Meeting clients’ needs has always required strong leadership, and a keen eye for what’s on trend, and what’s coming next. So I sat down with Mike to take a trip down memory lane and to talk about what lies ahead. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service) ## [Nailing the Triple Play](https://www.plurismarketing.com/pluris-blog/nailing-the-triple-play) [May 30, 2013 2:27:23 PM](https://www.plurismarketing.com/pluris-blog/nailing-the-triple-play) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hs-fs/file-2611070310-jpg/blog-files/predictive-analytics-2.jpg) ](https://www.plurismarketing.com/pluris-blog/nailing-the-triple-play) As marketers, we use web, video and mobile strategies to reach our customer base. But what if you’re the provider of one or even all these services? While most marketers are focused on leveraging these channels for consumer engagement, top cable and telecomm providers are out there selling the very platforms that marketers depend on. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/nailing-the-triple-play) ## [Relevant Offers: Three Crucial Factors](https://www.plurismarketing.com/pluris-blog/relevant-offers-three-crucial-factors) [Mar 22, 2013 5:24:37 PM](https://www.plurismarketing.com/pluris-blog/relevant-offers-three-crucial-factors) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](http://pluris-web1/wp-content/uploads/2013/03/optimization.jpg) ](https://www.plurismarketing.com/pluris-blog/relevant-offers-three-crucial-factors) More and more, consumers are bombarded with messages—from advertisements under the ice at a hockey game to mobile phone apps, or one of the thousands of other places ads are placed in today's media-rich environment. What stands out is how marketers are slowly taking up the concepts of [offer optimization](http://www.dmnews.com/its-the-offer-silly-optimizing-the-most-important-part-of-the-sale/article/275165/): [Continue Reading »](https://www.plurismarketing.com/pluris-blog/relevant-offers-three-crucial-factors) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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