--- title: Pluris Marketing Blog | smart homes description: smart homes | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [What is “Broadband” Now, Anyway?](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) [Feb 15, 2022 7:30:00 AM](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/lars-kienle-IlxX7xnbRF8-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) For those of us involved in some capacity in “the industry” – some who can remember as far back as wood-grain boxes that enabled users to watch twenty channels – we have confidently applied a name to the business: broadband. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) ## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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