--- title: Pluris Marketing Blog | Michael Caccavale description: As the leader of Pluris, CEO Michael Caccavale is the innovator and forward-thinker behind the company’s marketing enablement, analytic and optimization solutions. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Marketing Automation: Pitfalls & Opportunities](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) [Nov 29, 2022 11:09:38 AM](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/marius-masalar-CyFBmFEsytU-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) Marketing automation has fundamentally changed the way marketers do business. To be able to schedule cross-channel campaigns that deliver on time and on target frees up a lot of opportunity for marketers to focus on things like strategy, creative, and feedback loops. Campaigns run with fewer resources, still generating and nurturing leads. But unlike the flawless “set it and forget it” reliability of, say, a crock pot, automation has its risks. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) ## [Retail Energy and the Rise of Deregulation](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) [Jul 25, 2018 12:04:16 PM](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/nasa-53884-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) Gary Satterfield and I go way back. We met while I was working on a marketing research project for Gary twenty years ago at a utility. And he’s since gone on to become an expert in the retail energy space and was kind enough to sit down with me and my team to talk shop. The topic of deregulation, removing restrictions in a particular industry, ran a thread through much of our conversation. This has implications for consumers – and therefore, marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) ## [Making Sense of the Ever-Growing Martech Stack](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) [Mar 22, 2018 11:12:57 AM](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/martin-shreder-349256-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) Marketers use many different channels to reach customers, and they’re increasingly building omnichannel strategies that can follow and engage an audience on multiple different platforms. But when it comes to the marketing tools they use, too often these solutions are siloed from one another. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) ## [Retail, Mobile, and the Quest for an Omnichannel Experience](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) [Feb 7, 2018 11:07:15 AM](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) ![igor-ovsyannykov-97071.jpg](https://www.plurismarketing.com/hs-fs/hubfs/blog-files/igor-ovsyannykov-97071.jpg?width=640&name=igor-ovsyannykov-97071.jpg) It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers. But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) ## [Exploiting Interactive Marketing: Part 2](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) [Apr 20, 2017 5:47:12 PM](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image001.jpg) ](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) **Overview** This three-part series explores various attempts to exploit interactive marketing techniques, defines interactive marketing, and investigates how this new marketing technique recognizes the customer’s role in the customer-company relationship. Part 1 can be found [here](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-1). [Continue Reading »](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) ## [How Mobile Fits into the Customer Journey](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) [Feb 8, 2017 5:32:43 PM](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/html5andcss3.png) ](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) According to [Forrester](https://www.forrester.com/2015+Marketing+Budgets+To+Rise+By+4+50+Increase+Digital+Spend/-/E-PRE7744), 53% of companies chose mobile marketing as their top digital marketing priority. This attention to mobile marketing is driven by the need to reach customers where, when, and how they most prefer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) ## [Mistakes that Sabotage Your Marketing Automation Strategy](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) [Feb 8, 2017 4:20:26 PM](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/marketing_automation_icon.gif) ](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) Because marketing automation helps companies run complex campaigns with fewer resources, the software is growing in popularity. According to [MarTech](https://marketingtechblog.com/marketing-automation-mistakes/), a marketing technology forum, more than 50% of companies currently use marketing automation. 70% of companies, they say, plan to institute it in the next 12 months. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) ## [Marketing Strategy Lessons from Digitally Mature Companies](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies) [Jan 24, 2017 7:30:42 PM](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/hpjsku2uysu-carlos-muza.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies) After 7 years of marketing research, Adobe compiled their findings into their [Digital Marketing Survey](http://offers.adobe.com/en/na/marketing/landings/_251626_amc_adobe_2016_digma_survey_results_generic.html), which turns a spotlight on companies that have achieved digital maturity. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies) ## [Top Tech Tools for Customer Engagement](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement) [Jan 24, 2017 7:12:35 PM](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/iclzbvw5w5a-todd-quackenbush.jpg) ](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement) Effective customer engagement is not about overwhelming consumers with generic offers and promotions. Customer engagement is about building a long-term relationship with customers by gaining their trust and loyalty. True engagement can only take place when there is a give-and-take between your company and the customer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement) ## [How to Break Down the Barriers to Multichannel Success](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Jan 18, 2017 4:48:05 PM](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Wall.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [All posts »](https://www.plurismarketing.com/pluris-blog/all) [Next »](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale/page/2) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. 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