--- title: Pluris Marketing Blog | Marketing description: Marketing | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Marketing Automation: Pitfalls & Opportunities](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) [Nov 29, 2022 11:09:38 AM](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/marius-masalar-CyFBmFEsytU-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) Marketing automation has fundamentally changed the way marketers do business. To be able to schedule cross-channel campaigns that deliver on time and on target frees up a lot of opportunity for marketers to focus on things like strategy, creative, and feedback loops. Campaigns run with fewer resources, still generating and nurturing leads. But unlike the flawless “set it and forget it” reliability of, say, a crock pot, automation has its risks. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-automation-pitfalls-opportunities) ## [Media Mix Measurement & Optimization: Part 4 - Optimizing Media Investments](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-4-optimizing-media-investments) [Sep 6, 2022 11:18:25 AM](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-4-optimizing-media-investments) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/austin-distel-svDX-GYdmRE-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-4-optimizing-media-investments) With the advent of big data, media mix measurement and optimization has become a required staple in the marketer’s toolbox. Effectively media mix measurement and optimization is comprised of seven elements: [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-4-optimizing-media-investments) ## [Media Mix Measurement & Optimization: Part 3 – Order/Sales Attribution](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) [Jul 13, 2022 11:22:01 AM](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) In [Part 1](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) of this series, we discussed how organizational objectives may change the implementation of a media mix and optimization platform. And in [Part 2](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0), we talked about measuring the efficacy of your efforts. Now, let’s talk about collecting and normalizing consumer responses and order/sales data. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-3-order-sales-attribution) ## [Media Mix Measurement & Optimization: Part 2 - The Spend](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0) [May 24, 2022 7:30:00 AM](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/lukas-blazek-mcSDtbWXUZU-unsplash-1.jpg) ](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0) In [Part 1](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) of this series, we discussed how organizational objectives may change the implementation of a media mix and optimization platform. Once the objectives have been set, it’s time to formulate a plan around how to measure the efficacy of your efforts. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1-0) ## [Media Mix Measurement & Optimization: Part 1](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) [Apr 21, 2022 11:48:27 AM](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/marvin-meyer-SYTO3xs06fU-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) With the advent of big data, media mix measurement and optimization have become a required staple in the marketer’s toolbox. Effectively, media mix measurement and optimization are comprised of seven elements: [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-mix-measurement-optimization-part-1) ## [What is “Broadband” Now, Anyway?](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) [Feb 15, 2022 7:30:00 AM](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/lars-kienle-IlxX7xnbRF8-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) For those of us involved in some capacity in “the industry” – some who can remember as far back as wood-grain boxes that enabled users to watch twenty channels – we have confidently applied a name to the business: broadband. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/what-is-broadband-now-anyway) ## [Strategy Check: How's Your Allocation Performing?](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) [Jun 7, 2021 1:56:11 PM](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image-png.png) ](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) As marketers had to double-down on creative solutions during the pandemic, change has been happening behind the scenes. Whether it’s [doing away with cookies](https://www.forbes.com/sites/forbesagencycouncil/2021/04/13/bye-bye-third-party-cookies/?sh=44bf56fe3788) or the recent news that [Nielsen’s audience measurement tools](https://www.mediaplaynews.com/nielsen-to-begin-tracking-twitter-users-for-video-marketers/) are being applied to Twitter’s video content, data use is shifting, always. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) ## [Media Measurement Means Looking at the Whole Picture](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) [Feb 23, 2021 11:02:12 AM](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/gabriel-crismariu-sOK9NjLArCw-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) The events of 2020 have a long tail. As marketers enter 2021 with decreased marketing budgets, ROI is of increasing importance. Analytics and the ability to evaluate performance are key, especially as media mix is evolving. And it’s a great time for marketers to check in with their plans and confirm they are still looking at the right metrics. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) ## [It’s Time to Go Beyond A/B Testing](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) [Dec 15, 2020 7:15:00 AM](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/possessed-photography-_E1PQXKUkMw-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) As companies are finalizing budgets for next year and marketers are fine-tuning their plans, it’s a popular time to look back at what worked and what didn’t. It’s also a critical opportunity to revisit your organizational strategy, realign your KPIs, and design a testing system that gives you actionable insights. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) ## [Coffee Talk: the emergence of direct-to-consumer brands](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) [Mar 5, 2019 6:45:00 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_125746706.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) [All posts »](https://www.plurismarketing.com/pluris-blog/all) [Next »](https://www.plurismarketing.com/pluris-blog/topic/marketing/page/2) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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