A large portfolio of products and services—credit cards, loans, mortgages, wealth management, insurance products—in tandem with an expanding number of channels—has created both confusion and opportunity for financial services marketers. What is the right offer for any given consumer? What is the best way to allocate my sales and marketing dollars to reach them?
At Pluris, we help marketers engage consumers in a more prepared, more relevant manner through effective offer management. We develop optimal contact strategies that blend appropriate media and channels to communicate the most meaningful offer to each individual—at the time and place of their choosing.