On Staying Home

Although states and communities are beginning to lift their stay at home orders, it’s clear that social distancing is going to be a part of our “new normal” for quite some time. That said, there’s much to consider, especially for retailers.

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Outsmarting Smart Homes: Part 3

Our CEO Michael Caccavale and I have been talking a lot about a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” In a three-part blog series, we’ve discussed the emergence of smart homes and what it all means for marketers. And while marketers’ roles are clearly evolving in this space, the question remains: which industries stand to gain the most from the growth of smart homes?

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Outsmarting Smart Homes: Part 2

On the heels of a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It,” our CEO Michael Caccavale and I have been talking about the emergence of smart homes and what it all means for marketers. The challenges and opportunities are many, so in part two of a three-part series, we dig into marketing’s role in this new-ish frontier.

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Outsmarting Smart Homes: Part 1

eMarketer recently released a really interesting report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” Our CEO Michael Caccavale isn’t new to the smart home game (here’s a throwback to a fun piece in AdAge) so we sat down to look at the report and talk shop about what’s coming next. In this three-part series, we’ll talk about the emergence of smart homes, the challenges and opportunities for marketers, and which industries stand to gain the most from this new frontier.

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From IoT to IoE: Keeping Up

It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss.

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Coffee Talk: the emergence of direct-to-consumer brands

The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers.

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Coffee Talk: Digital Consumer Trends for 2019

Often, consumer behavior – especially in the ever-changing digital landscape – can feel like a moving target. And as we’re head-first into the new year, it’s always enlightening to sit down with our CEO and talk shop about what’s happening, what’s ahead, and what we as marketers should – and shouldn’t – be responding to. 

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Coffee Talk: The Art of Data Storytelling

We work in a time where the influx of customer data has gone from a garden hose to a full-on floodgate. And while wrangling that information is not without its challenges, it’s also an opportunity for companies to make data-driven decisions across departments and throughout the organization. In order to better understand the true value of these opportunities – and the pitfalls organizations face – I sat down with our CEO Michael Caccavale to discuss.

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Messaging Apps: Don’t Skip the Basics

More and more, the zombie apocalypse is looking like people wandering the streets, driving, eating out, and doing just about everything with their faces buried in their screens. Communications have gone the way of messaging, leaving face-to-face, and even phone, conversations a novelty. We’re all guilty of it – or at least half of us are.

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Leveraging your Data Management Platform

For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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