--- title: Pluris Marketing Blog | gamification description: gamification | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Loyalty is Not a Game, or Is It?](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) [May 1, 2012 12:23:00 PM](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](http://3.bp.blogspot.com/-VLMYkZfX_74/T6ANhwRPBoI/AAAAAAAAAC8/pwJFg46sBIQ/s320/Loyalty.jpg) ](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) With all the new entrants and a different playing field, loyalty marketers are not ruing as they did in the good old days when they had the consumer gaming dynamic all to themselves. Quite the contrary -- there is palpable excitement surrounding what the growing shift in consumer behavior means for their programs. Armed with a seemingly endless choice of game mechanics, technology platforms and social networks to enable new programs and a new set of consumer experiences, the loyalty sector is now more relevant than ever. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/loyalty-is-not-a-game-or-is-it) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports. ### Subscribe to Email Updates [Subscribe to RSS feeds](https://www.plurismarketing.com/pluris-blog/rss.xml) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/483882/508e16b5-454f-477b-8168-590077607d9a.png)](https://cta-redirect.hubspot.com/cta/redirect/483882/508e16b5-454f-477b-8168-590077607d9a) ### Most Read ### Posts by Topic - [Marketing (37)](https://www.plurismarketing.com/pluris-blog/topic/marketing) - [customer experience (14)](https://www.plurismarketing.com/pluris-blog/topic/customer-experience) - [Marketing ROI (12)](https://www.plurismarketing.com/pluris-blog/topic/marketing-roi) - [strategy (12)](https://www.plurismarketing.com/pluris-blog/topic/strategy) - [optimization (11)](https://www.plurismarketing.com/pluris-blog/topic/optimization) - [media measurement (10)](https://www.plurismarketing.com/pluris-blog/topic/media-measurement) - [analytics (9)](https://www.plurismarketing.com/pluris-blog/topic/analytics) - [omnichannel (9)](https://www.plurismarketing.com/pluris-blog/topic/omnichannel) - [offer optimization (8)](https://www.plurismarketing.com/pluris-blog/topic/offer-optimization) - [cross channel marketing (7)](https://www.plurismarketing.com/pluris-blog/topic/cross-channel-marketing) - [big data (6)](https://www.plurismarketing.com/pluris-blog/topic/big-data) - [energy marketing (6)](https://www.plurismarketing.com/pluris-blog/topic/energy-marketing) - [attribution (5)](https://www.plurismarketing.com/pluris-blog/topic/attribution) - [retail (5)](https://www.plurismarketing.com/pluris-blog/topic/retail) - [segmentation (5)](https://www.plurismarketing.com/pluris-blog/topic/segmentation) - [Mobile (4)](https://www.plurismarketing.com/pluris-blog/topic/mobile) - [coffee talk (4)](https://www.plurismarketing.com/pluris-blog/topic/coffee-talk) - [consumer engagement (4)](https://www.plurismarketing.com/pluris-blog/topic/consumer-engagement) - [customer acquisition (4)](https://www.plurismarketing.com/pluris-blog/topic/customer-acquisition) - [digital messaging (4)](https://www.plurismarketing.com/pluris-blog/topic/digital-messaging) - [energy deregulation (4)](https://www.plurismarketing.com/pluris-blog/topic/energy-deregulation) - [utilities marketing (4)](https://www.plurismarketing.com/pluris-blog/topic/utilities-marketing) - [A/B Testing (3)](https://www.plurismarketing.com/pluris-blog/topic/ab-testing) - [Automation (3)](https://www.plurismarketing.com/pluris-blog/topic/automation) - [marketing campaign (3)](https://www.plurismarketing.com/pluris-blog/topic/marketing-campaign) - [offer management (3)](https://www.plurismarketing.com/pluris-blog/topic/offer-management) - [social networks (3)](https://www.plurismarketing.com/pluris-blog/topic/social-networks) - [Business Intelligence (2)](https://www.plurismarketing.com/pluris-blog/topic/business-intelligence) - [Facebook (2)](https://www.plurismarketing.com/pluris-blog/topic/facebook) - [IoT (2)](https://www.plurismarketing.com/pluris-blog/topic/iot) - [Marketing Strategy (2)](https://www.plurismarketing.com/pluris-blog/topic/marketing-strategy) - [branding (2)](https://www.plurismarketing.com/pluris-blog/topic/branding) - [campaign management (2)](https://www.plurismarketing.com/pluris-blog/topic/campaign-management) - [leadership (2)](https://www.plurismarketing.com/pluris-blog/topic/leadership) - [marketing enablement (2)](https://www.plurismarketing.com/pluris-blog/topic/marketing-enablement) - [offer catalogue (2)](https://www.plurismarketing.com/pluris-blog/topic/offer-catalogue) - [offer strategy (2)](https://www.plurismarketing.com/pluris-blog/topic/offer-strategy) - [persona (2)](https://www.plurismarketing.com/pluris-blog/topic/persona) - [real-time interaction management (2)](https://www.plurismarketing.com/pluris-blog/topic/real-time-interaction-management) - [smart homes (2)](https://www.plurismarketing.com/pluris-blog/topic/smart-homes) - [targeting (2)](https://www.plurismarketing.com/pluris-blog/topic/targeting) - [ARPU (1)](https://www.plurismarketing.com/pluris-blog/topic/arpu) - [Acquisition Strategy (1)](https://www.plurismarketing.com/pluris-blog/topic/acquisition-strategy) - [Artificial Intelligence (1)](https://www.plurismarketing.com/pluris-blog/topic/artificial-intelligence) - [Broadband (1)](https://www.plurismarketing.com/pluris-blog/topic/broadband) - [Precision Marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/precision-marketing) - [Price (1)](https://www.plurismarketing.com/pluris-blog/topic/price) - [Promotion (1)](https://www.plurismarketing.com/pluris-blog/topic/promotion) - [cable (1)](https://www.plurismarketing.com/pluris-blog/topic/cable) - [consumers (1)](https://www.plurismarketing.com/pluris-blog/topic/consumers) - [gamers (1)](https://www.plurismarketing.com/pluris-blog/topic/gamers) - [gamification (1)](https://www.plurismarketing.com/pluris-blog/topic/gamification) - [gaming (1)](https://www.plurismarketing.com/pluris-blog/topic/gaming) - [gaming trends (1)](https://www.plurismarketing.com/pluris-blog/topic/gaming-trends) - [loyalty programs (1)](https://www.plurismarketing.com/pluris-blog/topic/loyalty-programs) - [modeling (1)](https://www.plurismarketing.com/pluris-blog/topic/modeling) - [payment (1)](https://www.plurismarketing.com/pluris-blog/topic/payment) - [persona marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/persona-marketing) - [pluris marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/pluris-marketing) - [promotions (1)](https://www.plurismarketing.com/pluris-blog/topic/promotions) - [social tv (1)](https://www.plurismarketing.com/pluris-blog/topic/social-tv) - [transactional data (1)](https://www.plurismarketing.com/pluris-blog/topic/transactional-data) [Expand all](https://www.plurismarketing.com/pluris-blog/topic/gamification#) ### Authors List - [Michael Caccavale (50)](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Amanda Wojtalik (16)](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Mark Voboril (8)](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Patrick Burgess (8)](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) #### It's not just a transaction. It's a relationship. ## Markets - [Media/Communications](https://www.plurismarketing.com/markets/mediacommunications) - [Financial Services](https://www.plurismarketing.com/markets/financial-services) - [Retail](https://www.plurismarketing.com/markets/retail/) ## Services - [Analytics and Strategy](https://www.plurismarketing.com/services/analytics-and-strategy) - [Marketing Enablement](https://www.plurismarketing.com/services/marketing-enablement) - [Offer Management](https://www.plurismarketing.com/services/offer-management) ### Articles ## Twitter Feed [Tweets by @PlurisMarketing ](https://twitter.com/PlurisMarketing) © Copyright - 2015 [Pluris Marketing](https://www.plurismarketing.com/) - Connect with Pluris - [f](http://twitter.com/PlurisMarketing) - [l](http://www.linkedin.com/company/pluris-marketing) - [r](https://www.plurismarketing.com/feed/)