--- title: Pluris Marketing Blog | omnichannel description: omnichannel | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Strategy Check: How's Your Allocation Performing?](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) [Jun 7, 2021 1:56:11 PM](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image-png.png) ](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) As marketers had to double-down on creative solutions during the pandemic, change has been happening behind the scenes. Whether it’s [doing away with cookies](https://www.forbes.com/sites/forbesagencycouncil/2021/04/13/bye-bye-third-party-cookies/?sh=44bf56fe3788) or the recent news that [Nielsen’s audience measurement tools](https://www.mediaplaynews.com/nielsen-to-begin-tracking-twitter-users-for-video-marketers/) are being applied to Twitter’s video content, data use is shifting, always. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) ## [Making Sense of the Ever-Growing Martech Stack](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) [Mar 22, 2018 11:12:57 AM](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/martin-shreder-349256-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) Marketers use many different channels to reach customers, and they’re increasingly building omnichannel strategies that can follow and engage an audience on multiple different platforms. But when it comes to the marketing tools they use, too often these solutions are siloed from one another. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) ## [Retail, Mobile, and the Quest for an Omnichannel Experience](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) [Feb 7, 2018 11:07:15 AM](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) ![igor-ovsyannykov-97071.jpg](https://www.plurismarketing.com/hs-fs/hubfs/blog-files/igor-ovsyannykov-97071.jpg?width=640&name=igor-ovsyannykov-97071.jpg) It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers. But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) ## [Marketing Systems Integrators](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) [Nov 28, 2017 2:39:17 AM](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/deva-darshan-424846.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) Marketing technology providers talk a big game about integration but few live up to the hype. More often than not, the addition of a new marketing technology to an existing program creates a new silo – a repository of data that does not flow freely within an organization but remains stagnant within a single piece of technology. But, much like kindergarteners, marketing technologies *need* to be taught to play well together and to share. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) ## [How to Break Down the Barriers to Multichannel Success](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Jan 18, 2017 4:48:05 PM](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Wall.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) ## [Mapping the Omnichannel Customer Journey](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) [Jun 30, 2016 4:09:40 PM](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/map-confused.png) ](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) The customer journey is made up of the stages of interactions between your brand and the customer. Increasingly, the customer journey has become omnichannel, with customers moving between devices as they research products and services. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/mapping-the-omni-channel-customer-journey) ## [How to Unify the Digital Marketing Experience](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience) [May 20, 2016 4:11:42 PM](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/shutterstock_397120780.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience) The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience) ## [Do Your Customers Know You’re Doing Omnichannel Marketing?](https://www.plurismarketing.com/pluris-blog/do-your-customers-know-you-re-doing-omnichannel-marketing) [Sep 11, 2015 5:44:48 PM](https://www.plurismarketing.com/pluris-blog/do-your-customers-know-you-re-doing-omnichannel-marketing) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Taco_bell_App.jpg) ](https://www.plurismarketing.com/pluris-blog/do-your-customers-know-you-re-doing-omnichannel-marketing) The biggest problem with omnichannel marketing is the gulf between how many marketers *think* they’re doing it and the number of consumers *experiencing* it. As consumer expectations continue to increase around the integration of technology in the shopping experience, is your omnichannel strategy getting attention for the right reasons? [Continue Reading »](https://www.plurismarketing.com/pluris-blog/do-your-customers-know-you-re-doing-omnichannel-marketing) ## [The Best Cross Channel Experience](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) [Aug 28, 2015 9:35:19 AM](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Cross_Channel.jpeg) ](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) We live in a multi-channel world. Consumers not only use more than one channel to make a purchase, they often use those channels simultaneously (checking online prices in stores, watching TV while browsing on their laptops) There are many factors that affect the quality of the cross channel experience. Externally, messaging, visuals, and functionality are all critical while internally marketers need to button up things like offer optimization, attribution modeling, and analytics. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-best-cross-channel-experience) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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