--- title: Pluris Marketing Blog | energy marketing description: energy marketing | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) ## [Retail Energy and the Rise of Deregulation](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) [Jul 25, 2018 12:04:16 PM](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/nasa-53884-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) Gary Satterfield and I go way back. We met while I was working on a marketing research project for Gary twenty years ago at a utility. And he’s since gone on to become an expert in the retail energy space and was kind enough to sit down with me and my team to talk shop. The topic of deregulation, removing restrictions in a particular industry, ran a thread through much of our conversation. This has implications for consumers – and therefore, marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) ## [Coffee Talk: If you have customer data, stop mass marketing.](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) [Mar 28, 2018 12:02:22 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/kevin-bhagat-461952-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) ## [Energy Series: Is it time to replace your CMO with a Chief Growth Officer?](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer) [Sep 23, 2017 8:08:15 PM](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/jeremy-bishop-74123.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer)   Smart grids and domestic alternative energy production are changing the rules of engagement between energy customers and their suppliers. At the same time, deregulation and a new set of diverse domestic digital media service providers entering the market demand broader and more intelligent marketing strategies. These changes create instability in a market that has been stable for many years. It forces the suppliers, particularly the energy suppliers, to abandon business practices that have long been serving them and adopt a more flexible and agile growth model, an uncomfortable position, particularly for the larger organizations in the sector. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer) ## [Energy Series: Think Your Customer isn’t Looking at Their Energy Bill? Think Again.](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again) [Sep 23, 2017 7:51:54 PM](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/william-iven-19843.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again)   It used to be that the household electric bill was a simple recurring monthly statement. Regulation gave customers confidence that they were being charged a fair price for their energy. The monthly price fluctuated in a predictable way. Customers got into the habit of setting up a recurring direct debit from their payment account and then not really thinking about it again. But forces are at work now that are causing household energy consumers to pay more attention to the details on their bill and to sense the fluctuations more acutely. So, don’t think your customers aren’t paying attention to the electric bill. Your customers are actually getting increasingly interested in the details of their bill. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again) ## [Energy Series: Are Consumer Expectations Changing Faster than Your Marketing Plan?](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) [Sep 23, 2017 7:24:20 PM](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/lukas-blazek-367945.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) Consumers are adopting disruptive technology at an accelerating rate and this is changing their behavior. Energy companies, historically slow in responding to changes in consumer behavior, reluctant to invest in consumer analytics systems, and unprepared to take advantage of their own customer data, are at a disadvantage. Energy companies must review their marketing strategies and develop their digital assets in anticipation of a changing competitive landscape and evolving customer expectations. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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