Media Mix Measurement & Optimization: Part 4 - Optimizing Media Investments

With the advent of big data, media mix measurement and optimization has become a required staple in the marketer’s toolbox. Effectively media mix measurement and optimization is comprised of seven elements:

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Media Measurement Means Looking at the Whole Picture

The events of 2020 have a long tail. As marketers enter 2021 with decreased marketing budgets, ROI is of increasing importance. Analytics and the ability to evaluate performance are key, especially as media mix is evolving. And it’s a great time for marketers to check in with their plans and confirm they are still looking at the right metrics.

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Coffee Talk: The Art of Data Storytelling

We work in a time where the influx of customer data has gone from a garden hose to a full-on floodgate. And while wrangling that information is not without its challenges, it’s also an opportunity for companies to make data-driven decisions across departments and throughout the organization. In order to better understand the true value of these opportunities – and the pitfalls organizations face – I sat down with our CEO Michael Caccavale to discuss.

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Leveraging your Data Management Platform

For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

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Common Marketing Mistakes & How to Fix Them

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How do you describe marketing mistakes? Just ask five marketing experts and you’ll hear at least 50 examples of what people do to mess up their marketing programs.

So much about marketing depends on your product or service. While every industry is different, there are some basics that apply to all industries.  Often a given error is not about the tactic, but about the implementation.

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Coffee Talk: Driving Change Through Analytics

As marketers, sometimes there’s a gap between the data we see, the data we use for reporting, and the data that actually drives change. Perhaps this comes down to looking at the wrong information – but more often, it’s that we just don’t know what we don’t know. Our CEO has excellent insight in this area so we grabbed some coffee and talked about what it takes to translate data to insights, then insights to action.

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If proof scares away the seller, then what are they selling?

Don’t come to me with vanity metrics. I won’t listen to you. Whether you’re on my team and giving me a program update or a vendor trying to sell me something, I won’t be impressed by inflated metrics or data that doesn’t tell a story. And most CEO’s won’t settle for it, either.

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Designing a Tailor-fit Customer Experience

The key to developing profitable, long-term customer relationships is finding a way to personalize the customer experience. According to a study by Infosys, 70% of American consumers are encouraged to spend 13% more with companies that offer stand-out customer service. In response, marketing is increasingly moving away from mass, push-based marketing strategy to one that learns from and adapts to the consumer.

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Measure Twice, Cut Once: 15 Years of Client Service

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

Pluris Marketing celebrated its 15-year anniversary earlier this year and CEO and founder Michael Caccavale is the first to admit it’s been an awesome journey. Meeting clients’ needs has always required strong leadership, and a keen eye for what’s on trend, and what’s coming next. So I sat down with Mike to take a trip down memory lane and to talk about what lies ahead.

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Real-time Interaction Management: An Intro

Today’s customers expect tailored, customized marketing messages. They expect you to know who they are and what they need, all without your company seeming “creepy” by knowing too much about them. Companies are turning to real-time interaction management to meet these demands and increase their conversions and sales as a result.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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