---
title: Pluris Marketing Blog | Amanda Wojtalik
description: A seasoned marketing professional, Amanda Wojtalik brings experience in omnichannel marketing and communications to craft and curate content for Pluris Marketing.
---

[![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/)

## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up)

[May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up)

It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up)

## [Coffee Talk: the emergence of direct-to-consumer brands](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands)

[Mar 5, 2019 6:45:00 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_125746706.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands)

The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands)

## [Leveraging your Data Management Platform](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform)

[Aug 16, 2018 12:14:14 PM](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/blog-files/marius-masalar-138931-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform)

For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform)

## [Coffee Talk: If you have customer data, stop mass marketing.](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing)

[Mar 28, 2018 12:02:22 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/blog-files/kevin-bhagat-461952-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing)

As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing)

## [Coffee Talk: Consumer Behavior Roundup](https://www.plurismarketing.com/pluris-blog/coffee-talk-consumer-behavior-roundup)

[Jan 18, 2018 10:30:00 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-consumer-behavior-roundup) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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![heidi-sandstrom-173946.jpg](https://www.plurismarketing.com/hs-fs/hubfs/blog-files/heidi-sandstrom-173946.jpg?width=640&name=heidi-sandstrom-173946.jpg)

Coming off of the holiday season, retailers have an opportunity to look back at what worked – and what didn’t – and refine their plans for the new year. And while the holiday retail spike can provide a lot of insight, it’s important to look at the broader view to understand the entire year. Our CEO Michael Caccavale and I took a look at eMarketer’s consumer behavior roundup and discussed some fundamental considerations that marketers simply cannot overlook any time of the year.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-consumer-behavior-roundup)

## [Coffee Talk: The Truth Behind the (Social Media) Mask](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask)

[Nov 15, 2017 6:30:28 PM](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/blog-files/mar-newhall-226045.jpg) ](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask)

We’ve long known that social media is a deep data mine. It’s a space where (digitally speaking) communities gather, where people give of their personal information, and where companies can deepen their relationships with consumers through relevant content. That Facebook, our once favorite cat video- and baby photo-filled distraction from work, has become the central focus of election tampering signals a significant shift in our perception of social media as purely “social.” It is, in fact, a very powerful tool. Our CEO Michael Caccavale and I recently discussed this in more depth.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/the-truth-behind-the-social-media-mask)

## [Energy Series: Is it time to replace your CMO with a Chief Growth Officer?](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer)

[Sep 23, 2017 8:08:15 PM](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/jeremy-bishop-74123.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer)

 

Smart grids and domestic alternative energy production are changing the rules of engagement between energy customers and their suppliers. At the same time, deregulation and a new set of diverse domestic digital media service providers entering the market demand broader and more intelligent marketing strategies. These changes create instability in a market that has been stable for many years. It forces the suppliers, particularly the energy suppliers, to abandon business practices that have long been serving them and adopt a more flexible and agile growth model, an uncomfortable position, particularly for the larger organizations in the sector.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-is-it-time-to-replace-your-cmo-with-a-chief-growth-officer)

## [Energy Series: Think Your Customer isn’t Looking at Their Energy Bill? Think Again.](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again)

[Sep 23, 2017 7:51:54 PM](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/william-iven-19843.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again)

 

It used to be that the household electric bill was a simple recurring monthly statement. Regulation gave customers confidence that they were being charged a fair price for their energy. The monthly price fluctuated in a predictable way. Customers got into the habit of setting up a recurring direct debit from their payment account and then not really thinking about it again. But forces are at work now that are causing household energy consumers to pay more attention to the details on their bill and to sense the fluctuations more acutely. So, don’t think your customers aren’t paying attention to the electric bill. Your customers are actually getting increasingly interested in the details of their bill.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-think-your-customer-isnt-looking-at-their-energy-bill-think-again)

## [Energy Series: Are Consumer Expectations Changing Faster than Your Marketing Plan?](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan)

[Sep 23, 2017 7:24:20 PM](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/lukas-blazek-367945.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan)

Consumers are adopting disruptive technology at an accelerating rate and this is changing their behavior. Energy companies, historically slow in responding to changes in consumer behavior, reluctant to invest in consumer analytics systems, and unprepared to take advantage of their own customer data, are at a disadvantage. Energy companies must review their marketing strategies and develop their digital assets in anticipation of a changing competitive landscape and evolving customer expectations.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan)

## [Coffee Talk: Zen and the Art of Attribution](https://www.plurismarketing.com/pluris-blog/coffee_talk_zen_and_the_art_of_attribution)

[May 4, 2017 3:26:14 PM](https://www.plurismarketing.com/pluris-blog/coffee_talk_zen_and_the_art_of_attribution) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/Art%20of%20Attribution.png) ](https://www.plurismarketing.com/pluris-blog/coffee_talk_zen_and_the_art_of_attribution)

“Attribution—the practice of assigning credit to any advertising- or marketing-driven interaction or other brand-imposed touchpoint—is essential for marketers looking to plan and optimize media channels in this increasingly fragmented, digitally driven world.” – Lauren Fisher

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee_talk_zen_and_the_art_of_attribution)

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### About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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