Marketing Automation: Pitfalls & Opportunities

Media Mix Measurement & Optimization: Part 4 - Optimizing Media Investments

Media Mix Measurement & Optimization: Part 3 – Order/Sales Attribution

Media Mix Measurement & Optimization: Part 2 - The Spend

Media Mix Measurement & Optimization: Part 1

Data Isn't Your Only Lever

What is “Broadband” Now, Anyway?

Is Digital Really More Measurable?

Strategy Check: How's Your Allocation Performing?

Media Measurement Means Looking at the Whole Picture

It’s Time to Go Beyond A/B Testing

Coffee Talk: Planning for the Continuing Rise of Ecommerce

Gearing Up for 2021 Planning

Socially distant? Not from media.

On Staying Home

Outsmarting Smart Homes: Part 3

Outsmarting Smart Homes: Part 2

Outsmarting Smart Homes: Part 1

From IoT to IoE: Keeping Up

Coffee Talk: the emergence of direct-to-consumer brands

Coffee Talk: Digital Consumer Trends for 2019

Coffee Talk: The Art of Data Storytelling

Messaging Apps: Don’t Skip the Basics

Leveraging your Data Management Platform

Retail Energy and the Rise of Deregulation

Coffee Talk: If you have customer data, stop mass marketing.

Making Sense of the Ever-Growing Martech Stack

Retail, Mobile, and the Quest for an Omnichannel Experience

Coffee Talk: The Cost of Keeping Up

Common Marketing Mistakes & How to Fix Them

Coffee Talk: Consumer Behavior Roundup

Marketing Systems Integrators

Coffee Talk: The Truth Behind the (Social Media) Mask

What You Need for Successful A/B Testing

Coffee Talk: The Good, the Bad, and the Ugly of the 2017 Retail TrendPack

Omnichannel Retailing: Adjust or Fail

Energy Series: Blending Energy and Media - New Competitors Mean New Marketing Challenges

Energy Series: In the Face of Energy Deregulation, Your Next Marketing Plan Could Be Your Last

Energy Series: Is it time to replace your CMO with a Chief Growth Officer?

Energy Series: Measure the Health of Your Pipeline with Omnichannel Analytics

Energy Series: Think Your Customer isn’t Looking at Their Energy Bill? Think Again.

Energy Series: As Time Runs Out on a Unique Opportunity, Should the CMO Care About More Than Price?

Energy Series: Are Consumer Expectations Changing Faster than Your Marketing Plan?

The Energy CMO’s Dilemma: The Competition is Here. Are You Ready?

Coffee Talk: Driving Change Through Analytics

Coffee Talk: The Ever-Growing Marketing Stack

Climbing Toward Attribution

Coffee Talk: Zen and the Art of Attribution

Exploiting Interactive Marketing: Part 3

Exploiting Interactive Marketing: Part 2

Exploiting Interactive Marketing: Part 1

The Customer Isn’t Asking For Your Permission

Do you need an agency?

If proof scares away the seller, then what are they selling?

Alexa is confused, give her a break.

How Mobile Fits into the Customer Journey

Mistakes that Sabotage Your Marketing Automation Strategy

These are the questions your CEO is asking: Are you ready to answer them?

Marketing Strategy Lessons from Digitally Mature Companies

Top Tech Tools for Customer Engagement

Less Eggnog and Other, More Important Holiday Marketing Lessons

How to Break Down the Barriers to Multichannel Success

Looking Ahead to Digital Marketing Trends for 2017

Survey Says… Clean Up Your Survey

Seasonally Appropriate

Barriers to Taking Digital Transformation to the Next Level

Retail Dive Awards

Build a Customer Roster Like You’re Playing Fantasy Football

So You’re In Charge of Marketing, Now What?

How to Boost Average Order Value

4 Digital Marketing Tactics Your Company Needs to Use

Building Our Best Team

How to Draft a Roadmap for Information Governance

What Retail Can Learn From Gaming

Average Order Value Matters… Sometimes.

3 Steps for Increasing Customer Lifetime Value

Performance Marketer Pitfalls

Marketing During the Rise of Ad Blockers

If Marketers Had an NFL Preseason

Reactionary vs. Proactive Marketing

Losing but Still Winning: 3 Marketing Lessons from the Olympics

Hiring a CMO

Catch ‘Em All

Solving the Attribution Marketing Puzzle

Plan It, Build It, and Know When To Call For Backup

Why Is It So Hard for Me to Give You My Money?

Mapping the Omnichannel Customer Journey

Owning the Customer Experience

Designing a Tailor-fit Customer Experience

Packing for Summer

Collaborating With Your Customers

How to Unify the Digital Marketing Experience

Segmentation, Data and Understanding Your Customer

Modeling: The Technique Perfected

Retail Omnichannel Experience: The Perils of Digital-Only Offers

More of the Same Can be a Great Thing

Measure Twice, Cut Once: 15 Years of Client Service

The Multiscreen Experience

Real-time Interaction Management: An Intro

2015 Year In Review

Trends To Watch In 2016

Standing Out Doesn't Have To Be Disruptive

Who is responsible for customer experiences?

Chasing Anticipatory Messaging

Your Customers Are Decluttering. Maybe You Should, Too.

Coupons or Experiences?

Understanding Your Customer Base 2: Customer Profiling

CMOs Look to Take Risks in 2016

Do Your Customers Know You’re Doing Omnichannel Marketing?

Blending Consumption Across Channels

Too Much Data Makes For Bloated Models

Media Measurement: A Better Way

The Best Cross Channel Experience

When Consumption is Crowdsourced

Understanding Your Customer Base: Behavioral Segmentation

Are retail stores really dead?

5 Questions Every Marketer Should Ask About Their Program Health

Bobbing for Apps: Pick a Winner

I’m Feeling Fatigued: Managing Diminishing Marketing ROI

SMS Crossroads: Make it Useful

Successful Marketing Campaigns: 8 Key Components

The Black Hole of Direct Attribution

Actually Useful Quotes About Leadership

Top 5 Tips for Gaining and Keeping Sticky Customers

Being Everywhere Is Not Enough: Omnichannel and Journey Management

4 Reasons Why Marketers Are Failing at Analytics

Market Better: Every Interaction, Every Time

Make Your Data Get a Job

The Dangerous Trap of the Chief Digital Officer: Two Job Concepts, One Title

The Market Advantage of Data-Driven Marketing

Marketing Trends to Watch in 2015

Corralling Uber Digitals Brings In Big Results

Keep Your Marketing Hat on During the Holidays

Kitchy Local Marketing: Sometimes It’s All About the Jingle

In Niche Marketing, Consistency Rules

Facebook’s Messenger App: The Dust Settles and Reveals Lessons for Marketers

Mobile Segmentation: Getting to Know the Mobile User

Mobile Is Multichannel

Amazon Intends to Burn a Hole in Your Pocket

Google Hides My Pizza, Utility vs. Ad Revenue

Customers Are Driving Marketers to Innovate

Catalogs Sneaking Through the Clutter

Mobile is the New Local, But Who Cares?

Social Media: A Deep Data Mine

Supplementing Relevance Engines with Real Life Advantages

Couponers (and Marketers) Beware

Taking Hold of Sneaky Data to Move Margins

Segmenting, Drones and Other Lessons from Bezos

Card-Linked Marketing: Beware of the Creep Factor

Do Generations Matter? Twerking Your Data

Messaging For Mobile and Other Tips To Survive the Mobile Zombie Apocalypse

Black Friday is Just the Beginning

Managing Data: A Lesson in Predictability

What Does Football Have to Do with Offer Optimization?

How Google Cookies, Acxiom’s Escape Hatch are Good for Data Marketers

Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail

Target’s New Ecosystem

Whacking Moles Keeps it Easy for the Consumer

All Forward! Tips for Your Next CEO Update

Big Brother’s Lessons for Marketers

Improving the Expanding Channel Experience

Avoid Letting Email Become a Lost Channel

Mobile is Growing Up. Are You?

Interruption, Irrelevance and Other Habits to Avoid in Mobile

Nailing the Triple Play

Navigating Digital Commerce: It’s All About the Data

Easing Pain in the Consumer Journey

It’s Not You, It’s Me: Marketers Giving Automation the Brush-Off

Don’t You Know Who I Am?

Climbing Over the Privacy Wall: You Have To Earn It

Relevant Offers: Three Crucial Factors

Real Time Guessing Is No Substitute for Data

Moving Past the Mobile One-Off

From Automation to Integration: Beware of the Easy Button

Omnichannel Marketing in the Year Ahead

A/B Testing on Steroids: A New Approach to Messaging

It's the Offer, Silly: Optimizing the Most Important Part of the Sale

How to NOT Let Staff Get In the Way of Cross Marketing Efforts

Marketing Needs the 5th P

Facebook Digs Deeper into Privacy Concerns

Persona Development – An Update

5 Reactions to Facebook’s “Page Post Targeting Enhanced”

Embracing the Big Data Deluge - If That’s What it Is

Stick a Google-Shaped Fork in Barnes & Noble

Over, Under, Missing Completely and “The Simple Truth”

Mending Gaps in the Dynamic Customer Journey

Sign of Apocalypse: Merchants Pay Good Money to Give Away Their Customer Loyalty

Loyalty is Not a Game, or Is It?

What Are Loyalty Experts Talking About?

What Can Brands Learn from SocialTV?

Offer Optimization for Mobile: It’s not JUST about knowing your audience.

Big Data? Let’s Take A Step Back.

Facebook Steals Page from “Old School” Acquisition Strategy

A Digital Sign of the Times

Personalized Content is Something Consumers Want, but there is a Fine Line…

Why Is Consumer Engagement so Hard?

Why Is Consumer Engagement so Hard?

The ABCs of ROI

DMA in Boston - What's Trending in Direct Marketing

Your Customer is Not a Number. Using Persona Development to Breathe Life into Otherwise Deadly Dull Marketing Statistics.

About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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