Marketing Automation: Pitfalls & Opportunities

Media Mix Measurement & Optimization: Part 4 - Optimizing Media Investments

Media Mix Measurement & Optimization: Part 3 – Order/Sales Attribution

Media Mix Measurement & Optimization: Part 2 - The Spend

Media Mix Measurement & Optimization: Part 1

What is “Broadband” Now, Anyway?

Is Digital Really More Measurable?

Strategy Check: How's Your Allocation Performing?

Media Measurement Means Looking at the Whole Picture

It’s Time to Go Beyond A/B Testing

From IoT to IoE: Keeping Up

Coffee Talk: the emergence of direct-to-consumer brands

Leveraging your Data Management Platform

Retail Energy and the Rise of Deregulation

Coffee Talk: If you have customer data, stop mass marketing.

Making Sense of the Ever-Growing Martech Stack

Retail, Mobile, and the Quest for an Omnichannel Experience

Coffee Talk: Consumer Behavior Roundup

Marketing Systems Integrators

Coffee Talk: The Truth Behind the (Social Media) Mask

Energy Series: Is it time to replace your CMO with a Chief Growth Officer?

Energy Series: Think Your Customer isn’t Looking at Their Energy Bill? Think Again.

Energy Series: Are Consumer Expectations Changing Faster than Your Marketing Plan?

Coffee Talk: Zen and the Art of Attribution

Exploiting Interactive Marketing: Part 2

The Customer Isn’t Asking For Your Permission

How Mobile Fits into the Customer Journey

Mistakes that Sabotage Your Marketing Automation Strategy

Marketing Strategy Lessons from Digitally Mature Companies

Top Tech Tools for Customer Engagement

How to Break Down the Barriers to Multichannel Success

Retail Dive Awards

How to Boost Average Order Value

How to Draft a Roadmap for Information Governance

Average Order Value Matters… Sometimes.

3 Steps for Increasing Customer Lifetime Value

Marketing During the Rise of Ad Blockers

If Marketers Had an NFL Preseason

Reactionary vs. Proactive Marketing

Solving the Attribution Marketing Puzzle

Why Is It So Hard for Me to Give You My Money?

Mapping the Omnichannel Customer Journey

Owning the Customer Experience

Designing a Tailor-fit Customer Experience

Collaborating With Your Customers

How to Unify the Digital Marketing Experience

Segmentation, Data and Understanding Your Customer

Modeling: The Technique Perfected

Retail Omnichannel Experience: The Perils of Digital-Only Offers

Measure Twice, Cut Once: 15 Years of Client Service

The Multiscreen Experience

Real-time Interaction Management: An Intro

Understanding Your Customer Base 2: Customer Profiling

Do Your Customers Know You’re Doing Omnichannel Marketing?

Media Measurement: A Better Way

The Best Cross Channel Experience

Understanding Your Customer Base: Behavioral Segmentation

Successful Marketing Campaigns: 8 Key Components

The Black Hole of Direct Attribution

Top 5 Tips for Gaining and Keeping Sticky Customers

Being Everywhere Is Not Enough: Omnichannel and Journey Management

4 Reasons Why Marketers Are Failing at Analytics

The Market Advantage of Data-Driven Marketing

Mobile Segmentation: Getting to Know the Mobile User

Messaging For Mobile and Other Tips To Survive the Mobile Zombie Apocalypse

Managing Data: A Lesson in Predictability

Thriving in the Digital Ecosystem: What Marketers Can Learn from the New Gmail

Target’s New Ecosystem

Big Brother’s Lessons for Marketers

Mobile is Growing Up. Are You?

Nailing the Triple Play

It’s Not You, It’s Me: Marketers Giving Automation the Brush-Off

Relevant Offers: Three Crucial Factors

A/B Testing on Steroids: A New Approach to Messaging

Loyalty is Not a Game, or Is It?

What Can Brands Learn from SocialTV?

Why Is Consumer Engagement so Hard?

Why Is Consumer Engagement so Hard?

What You Need to Know About Real-Time Optimization

About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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