--- title: Pluris Marketing Blog | Marketing (2) description: Marketing | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. (2) --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Marketing Systems Integrators](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) [Nov 28, 2017 2:39:17 AM](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/deva-darshan-424846.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) Marketing technology providers talk a big game about integration but few live up to the hype. More often than not, the addition of a new marketing technology to an existing program creates a new silo – a repository of data that does not flow freely within an organization but remains stagnant within a single piece of technology. But, much like kindergarteners, marketing technologies *need* to be taught to play well together and to share. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-systems-integrators) ## [Energy Series: Are Consumer Expectations Changing Faster than Your Marketing Plan?](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) [Sep 23, 2017 7:24:20 PM](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/lukas-blazek-367945.jpg) ](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) Consumers are adopting disruptive technology at an accelerating rate and this is changing their behavior. Energy companies, historically slow in responding to changes in consumer behavior, reluctant to invest in consumer analytics systems, and unprepared to take advantage of their own customer data, are at a disadvantage. Energy companies must review their marketing strategies and develop their digital assets in anticipation of a changing competitive landscape and evolving customer expectations. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/energy-series-are-consumer-expectations-changing-faster-than-your-marketing-plan) ## [Exploiting Interactive Marketing: Part 2](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) [Apr 20, 2017 5:47:12 PM](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image001.jpg) ](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) **Overview** This three-part series explores various attempts to exploit interactive marketing techniques, defines interactive marketing, and investigates how this new marketing technique recognizes the customer’s role in the customer-company relationship. Part 1 can be found [here](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-1). [Continue Reading »](https://www.plurismarketing.com/pluris-blog/exploiting-interactive-marketing-part-2) ## [How Mobile Fits into the Customer Journey](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) [Feb 8, 2017 5:32:43 PM](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/html5andcss3.png) ](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) According to [Forrester](https://www.forrester.com/2015+Marketing+Budgets+To+Rise+By+4+50+Increase+Digital+Spend/-/E-PRE7744), 53% of companies chose mobile marketing as their top digital marketing priority. This attention to mobile marketing is driven by the need to reach customers where, when, and how they most prefer. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-mobile-fits-into-the-customer-journey) ## [Mistakes that Sabotage Your Marketing Automation Strategy](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) [Feb 8, 2017 4:20:26 PM](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/marketing_automation_icon.gif) ](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) Because marketing automation helps companies run complex campaigns with fewer resources, the software is growing in popularity. According to [MarTech](https://marketingtechblog.com/marketing-automation-mistakes/), a marketing technology forum, more than 50% of companies currently use marketing automation. 70% of companies, they say, plan to institute it in the next 12 months. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) ## [How to Break Down the Barriers to Multichannel Success](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Jan 18, 2017 4:48:05 PM](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Wall.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) [Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) ## [3 Steps for Increasing Customer Lifetime Value](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value) [Sep 30, 2016 3:34:57 PM](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/money-coins-graph-increase.jpg) ](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value) There are many different strategies for measuring the value of your customers both individually and collectively. While collective measurements like Average Revenue Per Customer (ARPC) can offer you a holistic view of your entire customer base, it can often be misleading. ARPC can become significantly skewed by the presence of a few big-spenders. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value) ## [Marketing During the Rise of Ad Blockers](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers) [Sep 9, 2016 12:54:06 PM](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/ga-meme-1.gif) ](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers) A war is being waged against pop-up ads. According to [Tech Crunch](https://techcrunch.com/2016/05/09/adblock-plus-closes-in-on-a-billion-downloads/), a single type of ad blocking software, AdBlock Plus, has already been downloaded almost a billion times. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers) ## [If Marketers Had an NFL Preseason](https://www.plurismarketing.com/pluris-blog/if-marketers-had-an-nfl-pre-season) [Sep 1, 2016 2:19:24 PM](https://www.plurismarketing.com/pluris-blog/if-marketers-had-an-nfl-pre-season) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Football_is_back.jpeg) ](https://www.plurismarketing.com/pluris-blog/if-marketers-had-an-nfl-pre-season)   The best marketing plans are a combination of data, customer insight, lessons from the past and educated guesses about the future. But what if, instead of planning, we could enjoy the benefits of a preseason like NFL teams? So I raised the hypothetical with our CEO [Mike Caccavale](https://www.plurismarketing.com/about/team/michael-caccavale), who like most of the crew in our Boston office, is a big Patriots fan. Here are some of his ideas. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/if-marketers-had-an-nfl-pre-season) ## [Reactionary vs. Proactive Marketing](https://www.plurismarketing.com/pluris-blog/reactionary-vs.-proactive-marketing) [Aug 22, 2016 1:08:23 PM](https://www.plurismarketing.com/pluris-blog/reactionary-vs.-proactive-marketing) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Reactions.jpg) ](https://www.plurismarketing.com/pluris-blog/reactionary-vs.-proactive-marketing) We talk about proactive and reactive behavior in many areas of life – driving, parenting, relationships (guys, buy the flowers *before* she asks). And as marketers, we see – and dish out – a lot of both. And to some degree, that will always be the case. But there are some areas for improvement in how we handle the balance. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/reactionary-vs.-proactive-marketing) [Previous »](https://www.plurismarketing.com/pluris-blog/topic/marketing/page/1) [All posts »](https://www.plurismarketing.com/pluris-blog/all) [Next »](https://www.plurismarketing.com/pluris-blog/topic/marketing/page/3) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports. ### Subscribe to Email Updates [Subscribe to RSS feeds](https://www.plurismarketing.com/pluris-blog/rss.xml) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/483882/508e16b5-454f-477b-8168-590077607d9a.png)](https://cta-redirect.hubspot.com/cta/redirect/483882/508e16b5-454f-477b-8168-590077607d9a) ### Most Read ### Posts by Topic - [Marketing (37)](https://www.plurismarketing.com/pluris-blog/topic/marketing) - [customer experience (14)](https://www.plurismarketing.com/pluris-blog/topic/customer-experience) - [Marketing ROI (12)](https://www.plurismarketing.com/pluris-blog/topic/marketing-roi) - [strategy (12)](https://www.plurismarketing.com/pluris-blog/topic/strategy) - [optimization (11)](https://www.plurismarketing.com/pluris-blog/topic/optimization) - [media measurement (10)](https://www.plurismarketing.com/pluris-blog/topic/media-measurement) - [analytics (9)](https://www.plurismarketing.com/pluris-blog/topic/analytics) - [omnichannel (9)](https://www.plurismarketing.com/pluris-blog/topic/omnichannel) - [offer optimization (8)](https://www.plurismarketing.com/pluris-blog/topic/offer-optimization) - [cross channel marketing (7)](https://www.plurismarketing.com/pluris-blog/topic/cross-channel-marketing) - [big data (6)](https://www.plurismarketing.com/pluris-blog/topic/big-data) - [energy marketing (6)](https://www.plurismarketing.com/pluris-blog/topic/energy-marketing) - [attribution (5)](https://www.plurismarketing.com/pluris-blog/topic/attribution) - [retail (5)](https://www.plurismarketing.com/pluris-blog/topic/retail) - [segmentation (5)](https://www.plurismarketing.com/pluris-blog/topic/segmentation) - [Mobile (4)](https://www.plurismarketing.com/pluris-blog/topic/mobile) - [coffee talk (4)](https://www.plurismarketing.com/pluris-blog/topic/coffee-talk) - [consumer engagement (4)](https://www.plurismarketing.com/pluris-blog/topic/consumer-engagement) - [customer acquisition (4)](https://www.plurismarketing.com/pluris-blog/topic/customer-acquisition) - [digital messaging (4)](https://www.plurismarketing.com/pluris-blog/topic/digital-messaging) - [energy deregulation (4)](https://www.plurismarketing.com/pluris-blog/topic/energy-deregulation) - [utilities marketing (4)](https://www.plurismarketing.com/pluris-blog/topic/utilities-marketing) - [A/B Testing (3)](https://www.plurismarketing.com/pluris-blog/topic/ab-testing) - [Automation (3)](https://www.plurismarketing.com/pluris-blog/topic/automation) - [marketing campaign (3)](https://www.plurismarketing.com/pluris-blog/topic/marketing-campaign) - [offer management (3)](https://www.plurismarketing.com/pluris-blog/topic/offer-management) - [social networks (3)](https://www.plurismarketing.com/pluris-blog/topic/social-networks) - [Business Intelligence (2)](https://www.plurismarketing.com/pluris-blog/topic/business-intelligence) - [Facebook (2)](https://www.plurismarketing.com/pluris-blog/topic/facebook) - [IoT (2)](https://www.plurismarketing.com/pluris-blog/topic/iot) - [Marketing Strategy (2)](https://www.plurismarketing.com/pluris-blog/topic/marketing-strategy) - [branding (2)](https://www.plurismarketing.com/pluris-blog/topic/branding) - [campaign management (2)](https://www.plurismarketing.com/pluris-blog/topic/campaign-management) - [leadership (2)](https://www.plurismarketing.com/pluris-blog/topic/leadership) - [marketing enablement (2)](https://www.plurismarketing.com/pluris-blog/topic/marketing-enablement) - [offer catalogue (2)](https://www.plurismarketing.com/pluris-blog/topic/offer-catalogue) - [offer strategy (2)](https://www.plurismarketing.com/pluris-blog/topic/offer-strategy) - [persona (2)](https://www.plurismarketing.com/pluris-blog/topic/persona) - [real-time interaction management (2)](https://www.plurismarketing.com/pluris-blog/topic/real-time-interaction-management) - [smart homes (2)](https://www.plurismarketing.com/pluris-blog/topic/smart-homes) - [targeting (2)](https://www.plurismarketing.com/pluris-blog/topic/targeting) - [ARPU (1)](https://www.plurismarketing.com/pluris-blog/topic/arpu) - [Acquisition Strategy (1)](https://www.plurismarketing.com/pluris-blog/topic/acquisition-strategy) - [Artificial Intelligence (1)](https://www.plurismarketing.com/pluris-blog/topic/artificial-intelligence) - [Broadband (1)](https://www.plurismarketing.com/pluris-blog/topic/broadband) - [Precision Marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/precision-marketing) - [Price (1)](https://www.plurismarketing.com/pluris-blog/topic/price) - [Promotion (1)](https://www.plurismarketing.com/pluris-blog/topic/promotion) - [cable (1)](https://www.plurismarketing.com/pluris-blog/topic/cable) - [consumers (1)](https://www.plurismarketing.com/pluris-blog/topic/consumers) - [gamers (1)](https://www.plurismarketing.com/pluris-blog/topic/gamers) - [gamification (1)](https://www.plurismarketing.com/pluris-blog/topic/gamification) - [gaming (1)](https://www.plurismarketing.com/pluris-blog/topic/gaming) - [gaming trends (1)](https://www.plurismarketing.com/pluris-blog/topic/gaming-trends) - [loyalty programs (1)](https://www.plurismarketing.com/pluris-blog/topic/loyalty-programs) - [modeling (1)](https://www.plurismarketing.com/pluris-blog/topic/modeling) - [payment (1)](https://www.plurismarketing.com/pluris-blog/topic/payment) - [persona marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/persona-marketing) - [pluris marketing (1)](https://www.plurismarketing.com/pluris-blog/topic/pluris-marketing) - [promotions (1)](https://www.plurismarketing.com/pluris-blog/topic/promotions) - [social tv (1)](https://www.plurismarketing.com/pluris-blog/topic/social-tv) - [transactional data (1)](https://www.plurismarketing.com/pluris-blog/topic/transactional-data) [Expand all](https://www.plurismarketing.com/pluris-blog/topic/marketing/page/2#) ### Authors List - [Michael Caccavale (50)](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Amanda Wojtalik (16)](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Mark Voboril (8)](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Patrick Burgess (8)](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) #### It's not just a transaction. It's a relationship. ## Markets - [Media/Communications](https://www.plurismarketing.com/markets/mediacommunications) - [Financial Services](https://www.plurismarketing.com/markets/financial-services) - [Retail](https://www.plurismarketing.com/markets/retail/) ## Services - [Analytics and Strategy](https://www.plurismarketing.com/services/analytics-and-strategy) - [Marketing Enablement](https://www.plurismarketing.com/services/marketing-enablement) - [Offer Management](https://www.plurismarketing.com/services/offer-management) ### Articles ## Twitter Feed [Tweets by @PlurisMarketing ](https://twitter.com/PlurisMarketing) © Copyright - 2015 [Pluris Marketing](https://www.plurismarketing.com/) - Connect with Pluris - [f](http://twitter.com/PlurisMarketing) - [l](http://www.linkedin.com/company/pluris-marketing) - [r](https://www.plurismarketing.com/feed/)