It’s time to start thinking about how approaches to marketing strategy will be changing in the new year. If you want to gain an edge over your competitors, it’s never too early to jump-start new initiatives.
With brands competing for a slice of the marketplace amidst direct competitors, new channels, and instant gratification, customer feedback can mean the difference between success and failure. And while there’s no arguing that data holds the keys to marketing strategy, the magic really lies in the quality of that information and our ability to interpret it into actionable insights.
With the holiday shopping season in full-swing, marketers are seeing months of work come to fruition. And with just a few days left until the end of 2016 and most of us are hanging on for the ride, it’s also a great time to take a look at what worked, what didn’t, and to keep an eye on what’s coming up next.
Altimeter recently released their 2016 State of Digital Transformation report. They define digital transformation as “The realignment of or investment in new technology, business models, and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.”
Every year, I look forward to the Retail Dive Awards. This year, Corinne Ruff put together some great categories that sparked a lot of water cooler talk among the Pluris team. While all the categories are discussion-worthy (you can see them here), a few really stood out.
According to the Fantasy Sports Trade Association (FSTA), 57.4 million people in the US and Canada played fantasy sports in 2015. Participation is skyrocketing, year-over-year. Fantasy football lets sports fans build super-powered team rosters by picking their favorite players or strategically combining players to win in their Fantasy Football leagues.
Maybe you just switched jobs, or you were promoted; maybe you’ve inherited an unhealthy department (face it, if it was healthy, they might not have been looking for you in the first place), and now you have to make some moves. What do you do?
High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business.
Digital marketing has become increasingly important in the era of customer-centricity. Customers demand personalized experiences that surprise and delight them. They want to find information about products and services in places that are convenient to them. When consumers don’t find what they want, they become annoyed with your business and go to your competitors.
A good leader is always on the lookout for talent. And good talent knows every interaction is a potential interview – whether you’re looking for a new job, growing your current book of business, or expanding your network. So most of us wear our game faces all the time.