---
title: Pluris Marketing Blog | customer experience (2)
description: customer experience | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. (2)
---

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## [Collaborating With Your Customers](https://www.plurismarketing.com/pluris-blog/collaborating-with-your-customers)

[May 23, 2016 10:00:00 AM](https://www.plurismarketing.com/pluris-blog/collaborating-with-your-customers) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/shutterstock_198610952.jpg) ](https://www.plurismarketing.com/pluris-blog/collaborating-with-your-customers)

** **

The concept of an influencer strategy isn’t anything new. Ask any business owner and they’ll say word of mouth is a key driver to gaining new customers. Scale that for larger brands and the approach requires much more than asking your customer to grab an extra business card on their way out.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/collaborating-with-your-customers)

## [How to Unify the Digital Marketing Experience](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience)

[May 20, 2016 4:11:42 PM](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-unify-the-digital-marketing-experience)

## [Measure Twice, Cut Once: 15 Years of Client Service](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service)

[Feb 17, 2016 12:13:25 PM](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/disney-2.jpg) ](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service)

***"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney***

Pluris Marketing celebrated its 15-year anniversary earlier this year and CEO and founder Michael Caccavale is the first to admit it’s been an awesome journey. Meeting clients’ needs has always required strong leadership, and a keen eye for what’s on trend, and what’s coming next. So I sat down with Mike to take a trip down memory lane and to talk about what lies ahead.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/measure-twice-cut-once-15-years-of-client-service)

## [Real-time Interaction Management: An Intro](https://www.plurismarketing.com/pluris-blog/real-time-interaction-management-an-intro)

[Jan 22, 2016 3:44:30 PM](https://www.plurismarketing.com/pluris-blog/real-time-interaction-management-an-intro) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/realmargarita.jpg) ](https://www.plurismarketing.com/pluris-blog/real-time-interaction-management-an-intro)

Today’s customers expect tailored, customized marketing messages. They expect you to know who they are and what they need, all without your company seeming “creepy” by knowing too much about them. Companies are turning to **real-time interaction management** to meet these demands and increase their conversions and sales as a result.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/real-time-interaction-management-an-intro)

[Previous »](https://www.plurismarketing.com/pluris-blog/topic/customer-experience/page/1) [All posts »](https://www.plurismarketing.com/pluris-blog/all)

### About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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