As companies are finalizing budgets for next year and marketers are fine-tuning their plans, it’s a popular time to look back at what worked and what didn’t. It’s also a critical opportunity to revisit your organizational strategy, realign your KPIs, and design a testing system that gives you actionable insights.

It’s no secret that 2020 was an unexpected year for all of us, and a big year for ecommerce. A recent eMarketer report suggests, though, that “the pandemic has only accelerated an ongoing shift to the [ecommerce] channel.” So with this growing channel in mind, our CEO Michael Caccavale and I sat down to discuss what marketers need to keep an eye on.

The kids are going back to school, our Denver office has already seen snow, and it’s starting to feel like fall. While 2020 has dished up a lot of new challenges, marketers are still facing the need to plan and budget for next year, even if we’re still struggling to plan for next month. Here’s what our CEO thinks about 2021 planning.

Like many people, I have spent a lot more time in 2020 with Zoom meetings and Netflix characters than with real people. And as social distancing continues to be the norm, the resulting consumer habits are leaving some marketers to rethink their tactics. I recently sat down with our CEO to talk about what’s changing – and what isn’t – as more consumers are staying home.

Although states and communities are beginning to lift their stay at home orders, it’s clear that social distancing is going to be a part of our “new normal” for quite some time. That said, there’s much to consider, especially for retailers.

Our CEO Michael Caccavale and I have been talking a lot about a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” In a three-part blog series, we’ve discussed the emergence of smart homes and what it all means for marketers. And while marketers’ roles are clearly evolving in this space, the question remains: which industries stand to gain the most from the growth of smart homes?

On the heels of a recent eMarketer report on smart homes, entitled “The End of Interruptive Marketing as We Know It,” our CEO Michael Caccavale and I have been talking about the emergence of smart homes and what it all means for marketers. The challenges and opportunities are many, so in part two of a three-part series, we dig into marketing’s role in this new-ish frontier.

eMarketer recently released a really interesting report on smart homes, entitled “The End of Interruptive Marketing as We Know It.” Our CEO Michael Caccavale isn’t new to the smart home game (here’s a throwback to a fun piece in AdAge) so we sat down to look at the report and talk shop about what’s coming next. In this three-part series, we’ll talk about the emergence of smart homes, the challenges and opportunities for marketers, and which industries stand to gain the most from this new frontier.

It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss.

The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers.