--- title: Pluris Marketing Blog (2) description: Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. (2) --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Strategy Check: How's Your Allocation Performing?](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) [Jun 7, 2021 1:56:11 PM](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/image-png.png) ](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) As marketers had to double-down on creative solutions during the pandemic, change has been happening behind the scenes. Whether it’s [doing away with cookies](https://www.forbes.com/sites/forbesagencycouncil/2021/04/13/bye-bye-third-party-cookies/?sh=44bf56fe3788) or the recent news that [Nielsen’s audience measurement tools](https://www.mediaplaynews.com/nielsen-to-begin-tracking-twitter-users-for-video-marketers/) are being applied to Twitter’s video content, data use is shifting, always. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/strategy-check-hows-your-allocation-performing) ## [Media Measurement Means Looking at the Whole Picture](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) [Feb 23, 2021 11:02:12 AM](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) by [Mark Voboril](https://www.plurismarketing.com/pluris-blog/author/mark-voboril) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/gabriel-crismariu-sOK9NjLArCw-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) The events of 2020 have a long tail. As marketers enter 2021 with decreased marketing budgets, ROI is of increasing importance. Analytics and the ability to evaluate performance are key, especially as media mix is evolving. And it’s a great time for marketers to check in with their plans and confirm they are still looking at the right metrics. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/media-measurement-means-looking-at-the-whole-picture) ## [It’s Time to Go Beyond A/B Testing](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) [Dec 15, 2020 7:15:00 AM](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/possessed-photography-_E1PQXKUkMw-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) As companies are finalizing budgets for next year and marketers are fine-tuning their plans, it’s a popular time to look back at what worked and what didn’t. It’s also a critical opportunity to revisit your organizational strategy, realign your KPIs, and design a testing system that gives you actionable insights. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/its-time-to-go-beyond-a/b-testing) ## [From IoT to IoE: Keeping Up](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) [May 20, 2019 8:06:05 PM](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_744456904.jpg) ](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) It’s no secret that technology continues to outpace even the nimblest marketing plans. So how do we outsmart smart homes and stay relevant to consumers? I sat with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/from-iot-to-ioe-keeping-up) ## [Coffee Talk: the emergence of direct-to-consumer brands](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) [Mar 5, 2019 6:45:00 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/shutterstock_125746706.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) The ways in which consumers are acquiring goods and services are ever-expanding. We are in the driver’s seat when it comes to competition among brands, both in price and value. And beyond that, we are more in control of the customer experience than we’ve ever been. How are brands responding to that? I recently had a chat with our CEO Michael Caccavale about direct-to-consumer (D2C) marketing and what it means to marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-the-emergence-of-direct-to-consumer-brands) ## [Leveraging your Data Management Platform](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) [Aug 16, 2018 12:14:14 PM](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/marius-masalar-138931-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) For marketers, leveraging their data management platform (DMP) is the key to mapping, measuring, and ensuring each marketing dollar is well-placed. According to eMarketer, “DMPs help marketers find the inventory they seek by creating custom audience segments.” And once you know your target audience, you know where to spend. Great if you have a DMP. What if you don’t? I sat down with our CEO Michael Caccavale to discuss. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/leveraging-your-data-management-platform) ## [Retail Energy and the Rise of Deregulation](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) [Jul 25, 2018 12:04:16 PM](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/nasa-53884-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) Gary Satterfield and I go way back. We met while I was working on a marketing research project for Gary twenty years ago at a utility. And he’s since gone on to become an expert in the retail energy space and was kind enough to sit down with me and my team to talk shop. The topic of deregulation, removing restrictions in a particular industry, ran a thread through much of our conversation. This has implications for consumers – and therefore, marketers. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-energy-and-the-rise-of-deregulation) ## [Coffee Talk: If you have customer data, stop mass marketing.](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) [Mar 28, 2018 12:02:22 AM](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/kevin-bhagat-461952-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) As marketers – and as consumers – connecting the dots between previous and future behavior is the key to appreciating a good offer when we see one. And today, that’s not as simple as recommending a fun pair of boots after I bought designer jeans. With our offices, mobile devices, and homes all connected and talking to each other, being on time and on message is increasingly complicated. I recently sat down with our CEO Michael Caccavale to talk about the challenges and opportunities that marketers can uncover when we look at the smart home market. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/coffee-talk-if-you-have-customer-data-stop-mass-marketing) ## [Making Sense of the Ever-Growing Martech Stack](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) [Mar 22, 2018 11:12:57 AM](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/blog-files/martin-shreder-349256-unsplash.jpg) ](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) Marketers use many different channels to reach customers, and they’re increasingly building omnichannel strategies that can follow and engage an audience on multiple different platforms. But when it comes to the marketing tools they use, too often these solutions are siloed from one another. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/making-sense-of-the-ever-growing-martech-stack) ## [Retail, Mobile, and the Quest for an Omnichannel Experience](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) [Feb 7, 2018 11:07:15 AM](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale) - [Tweet](https://twitter.com/share) ![igor-ovsyannykov-97071.jpg](https://www.plurismarketing.com/hs-fs/hubfs/blog-files/igor-ovsyannykov-97071.jpg?width=640&name=igor-ovsyannykov-97071.jpg) It’s always shocking to find that a major retail brand doesn’t have a mobile app. Meanwhile, it’s equally stunning when a small business has built a killer mobile experience for its customers. But when you understand the role omnichannel plays for retail and other major industries, the shortcomings of the big-box retailer are much more confounding than the smaller company’s assertiveness in building a better mobile presence. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-mobile-and-the-quest-for-an-omnichannel-experience) [Previous »](https://www.plurismarketing.com/pluris-blog/page/1) [All posts »](https://www.plurismarketing.com/pluris-blog/all) [Next »](https://www.plurismarketing.com/pluris-blog/page/3) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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