Exploiting Interactive Marketing: Part 2

Overview

This three-part series explores various attempts to exploit interactive marketing techniques, defines interactive marketing, and investigates how this new marketing technique recognizes the customer’s role in the customer-company relationship. Part 1 can be found here.

Continue Reading »

If proof scares away the seller, then what are they selling?

Don’t come to me with vanity metrics. I won’t listen to you. Whether you’re on my team and giving me a program update or a vendor trying to sell me something, I won’t be impressed by inflated metrics or data that doesn’t tell a story. And most CEO’s won’t settle for it, either.

Continue Reading »

Mistakes that Sabotage Your Marketing Automation Strategy

Because marketing automation helps companies run complex campaigns with fewer resources, the software is growing in popularity. According to MarTech, a marketing technology forum, more than 50% of companies currently use marketing automation. 70% of companies, they say, plan to institute it in the next 12 months.

Continue Reading »

These are the questions your CEO is asking: Are you ready to answer them?

The role of the CMO is changing rapidly, but not always in alignment with consumer behavior shifts.

Continue Reading »

Marketing Strategy Lessons from Digitally Mature Companies

After 7 years of marketing research, Adobe compiled their findings into their Digital Marketing Survey, which turns a spotlight on companies that have achieved digital maturity.

Continue Reading »

Less Eggnog and Other, More Important Holiday Marketing Lessons

We’re finally far enough away from the holiday season to take a good look back at what worked and to catch a glimpse of where we’ll go from here. And now we’re seeing retailers making big shifts for the new year, further illustrating the importance of going back to basics.

Continue Reading »

Retail Dive Awards

 

Every year, I look forward to the Retail Dive Awards. This year, Corinne Ruff put together some great categories that sparked a lot of water cooler talk among the Pluris team. While all the categories are discussion-worthy (you can see them here), a few really stood out.

Continue Reading »

Build a Customer Roster Like You’re Playing Fantasy Football

According to the Fantasy Sports Trade Association (FSTA), 57.4 million people in the US and Canada played fantasy sports in 2015. Participation is skyrocketing, year-over-year. Fantasy football lets sports fans build super-powered team rosters by picking their favorite players or strategically combining players to win in their Fantasy Football leagues. 

Continue Reading »

Average Order Value Matters… Sometimes.

 

Recently, we spoke about the importance of Increasing Customer Lifetime Value. By optimizing offers for each targeted customer segment, you can improve the conversion rates for your best customers and increase their engagement and purchases.

Continue Reading »

Marketing During the Rise of Ad Blockers

A war is being waged against pop-up ads. According to Tech Crunch, a single type of ad blocking software, AdBlock Plus, has already been downloaded almost a billion times.

Continue Reading »

About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

Subscribe to Email Updates

New Call-to-action

It's not just a transaction. It's a relationship.