What You Need for Successful A/B Testing

 

As marketers, we constantly strive to improve our results. And when it comes to learning – and proving – efficacy, something as simple as A/B testing is paramount. A/B testing, the process of using two versions of a marketing piece (web page, email, etc.) to see which one performs better, offers us the ability to tweak very small details in our programs to see incrementally larger results. But, like many marketing strategies, A/B testing can provide mixed, or even inaccurate results if not properly executed.

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Nailing the Triple Play

As marketers, we use web, video and mobile strategies to reach our customer base. But what if you’re the provider of one or even all these services? While most marketers are focused on leveraging these channels for consumer engagement, top cable and telecomm providers are out there selling the very platforms that marketers depend on.

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Navigating Digital Commerce: It’s All About the Data

Originally posted on DMNews

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Climbing Over the Privacy Wall: You Have To Earn It

As privacy has become more of a buzz word among consumers – from viral Facebook posts regarding privacy settings to full-on doomsday preppers – marketers need to be dialed in to make sure their messages resonate, while meeting client’s privacy concerns. In the end, marketers want to be the singing telegram that shows up at the start of the birthday party, not the roofing company who shows up asking for referrals at dinner time the day before the kid’s school vacation week. Here are a few things to consider:

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Real Time Guessing Is No Substitute for Data

With a lot of predictions pointing to an emphasis on ROI, 2013 stands to be the year that marketing analysis gets a facelift. CMOs are looking for more results and analytics to prove the value of their efforts. And the world is moving quickly so there’s pressure to keep up.

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A/B Testing on Steroids: A New Approach to Messaging

As published by Direct Marketing News

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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