--- title: Pluris Marketing Blog | Marketing Strategy description: Marketing Strategy | Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. --- [![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/) ## [Broadband’s New Growth Challenge: Why ARPU Expansion Matters More Than Ever](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) [Jun 4, 2026 12:59:59 AM](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/ChatGPT%20Image%20May%2028%2c%202026%2c%2012_02_27%20PM-png.png) ](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) For years, broadband providers relied on a familiar formula for revenue growth: acquire new customers, bundle additional services, and steadily raise average revenue per user (ARPU) through product expansion. Traditional cable operators had a wide menu of upsell opportunities. Existing subscribers could add premium television packages like HBO or Showtime, purchase additional set-top boxes, subscribe to digital tiers, enable pay-per-view services, or bundle home phone lines alongside video and internet service. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/broadbands-new-growth-challenge-why-arpu-expansion-matters-more-than-ever) ## [Beyond the Hype: How AI Can Enhance (not Replace) Your Current Marketing Strategy](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) [May 21, 2026 1:00:00 AM](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) by [Patrick Burgess](https://www.plurismarketing.com/pluris-blog/author/patrick-burgess) - [Tweet](https://twitter.com/share) [![](https://www.plurismarketing.com/hubfs/Businessman%20discussing%20with%20colleagues%20over%20digital%20tablet%20in%20the%20office.jpeg) ](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) Artificial intelligence has quickly become the most overused phrase in modern marketing conversations. It appears in boardroom decks, vendor pitches, and product roadmaps with a frequency that often exceeds clarity. For many organizations, the narrative is framed as a sweeping transformation: AI will revolutionize marketing, replace legacy systems, and render traditional analytical approaches obsolete. That framing, however, is not only misleading—it’s counterproductive. [Continue Reading »](https://www.plurismarketing.com/pluris-blog/beyond-the-hype-how-ai-can-enhance-not-replace-your-current-marketing-strategy) [All posts »](https://www.plurismarketing.com/pluris-blog/all) ### About this blog At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. 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