3 Most Common Communication Failures Preventing Loyalty Program Success You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am speaking of course, about proper communications. They are the centerpiece of your personal relationships, and the vortex of any good loyalty program. And no matter how good you think you are at it, there is always room for improvement.
, I delved into gamification of loyalty and in the midst of illustrating how real-time, location based, rewards platforms are often better suited than traditional loyalty programs, I only gave proper communications passing reference- even though effective communications is and will always be the driving subtext of any loyalty program.