Top Tech Tools for Customer Engagement

Effective customer engagement is not about overwhelming consumers with generic offers and promotions. Customer engagement is about building a long-term relationship with customers by gaining their trust and loyalty. True engagement can only take place when there is a give-and-take between your company and the customer.

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Less Eggnog and Other, More Important Holiday Marketing Lessons

We’re finally far enough away from the holiday season to take a good look back at what worked and to catch a glimpse of where we’ll go from here. And now we’re seeing retailers making big shifts for the new year, further illustrating the importance of going back to basics.

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Standing Out Doesn't Have To Be Disruptive

For so long, the phrase “without disruption” has been used in the same breath as things like quality time, concentration, relaxation, and so on. Vacation getaways, study time, spa days, date night, etcetera are all arguably better when you’re not disrupted. But in a culture where we are constantly seeking reprieve from disruptions, many brands are committed to delivering just the opposite.

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Chasing Anticipatory Messaging

Marketers who think they have mastered data-driven approaches are all aflutter about the next step in customer interaction: prescriptive messaging. It’s not enough to communicate at the right time, right place, etcetera – now we have to tell customers what they want before they know they want it!

But what happens when those messages, meant to be full of convenience and usefulness, come across as bothersome or egregiously incorrect? Is anticipatory messaging worth the risk of annoying or insulting your customers?

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Your Customers Are Decluttering. Maybe You Should, Too.

 

The changing seasons have many of us shifting – our wardrobe, our activities, our focus. The kids are back in school; we’re rounding third toward the end of the year and the colder weather forces us indoors to face the inevitable seasonal closet cleaning. While many of us agree that decluttering feels pretty rewarding, some are taking it to a whole new level.

In the age of ride shares and tiny houses, consumer behavior is changing. And as the upcoming generation is thinking mortgage/marriage/family a little later in life, this leaves a tremendous amount of space to fill. With what? Not things. Experiences.

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Coupons or Experiences?

I like a good deal as much as the next guy, but stopping into a big box discount retailer the other day had me thinking about the dilution of the customer experience. Walking into a cluttered shopping experience where the in-store offer doesn’t match what I found online (or on their mobile site, because I’m definitely consulting that while I’m in the store) is an all-too-common occurrence in retail – and using discounts to defend a poor customer experience just doesn’t cut it anymore.

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When Consumption is Crowdsourced

Referrals have been around for ages. Whether it was where your neighbors bought their first television or where your best friend got his hair cut, we’ve always relied on peer feedback when considering purchases. Enter, digital and now we have access to online reviews for everything from nannies to neckties. And we trust it, right?

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SMS Crossroads: Make it Useful

Often, a brand connection is in a fleeting moment. I pull on my favorite pair of shorts and I wonder if the retailer still has that same pair, but that question is not enough to get me to sit down at my computer to find out.

But what if I could ask that question, say, in the same spontaneous way I’d ask a buddy if he wants to grab a beer after work? Enter, SMS.

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Being Everywhere Is Not Enough: Omni-Channel and Journey Management

Aberdeen reported in February that 100% of businesses are using more than one channel to interact with customers. Multi-channel hasn’t been new for years, as their CEM report pointed out. Not only is the term tired but pointing out that businesses use more than one channel to communicate and drive sales is old news and completely misses the point of modern marketing. 

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Market Better: Every Interaction, Every Time

Your customer walks in to the store to purchase a widget. Two scenarios could happen:

Scenario 1

The customer walks up to the register and the associate asks if they were able to find everything they were looking for. The customer says yes, pays and leaves.

Or...

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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