At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.
Marketing automation has fundamentally changed the way marketers do business. To be able to...Read more
With the advent of big data, media mix measurement and optimization has become a required staple in...Read more
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