The Super Bowl hype is fully upon us, and with travel packages reaching upwards of $10,000 (and the Patriots out) let’s face it, most of us are going to catch the game on TV. And this year, more than ever, the game isn’t just about sitting around the TV with some snacks and good friends. Second – and third – screens will also join the party. So how do multiple screens play into the attention economy? It’s more than just messaging – it’s about use.

Today’s customers expect tailored, customized marketing messages. They expect you to know who they are and what they need, all without your company seeming “creepy” by knowing too much about them. Companies are turning to real-time interaction management to meet these demands and increase their conversions and sales as a result.

In our last article in this series, we discussed Customer Segmentation.

You’re ready to move to the next level of your marketing: enhancing and differentiating your content and messaging as part of your overall strategy.

The biggest problem with omnichannel marketing is the gulf between how many marketers think they’re doing it and the number of consumers experiencing it. As consumer expectations continue to increase around the integration of technology in the shopping experience, is your omnichannel strategy getting attention for the right reasons?

For as long as there have been marketers, there have been marketers who need to justify their marketing spend. While this is the same for all of us, the differences lay in how we measure that spend, and what we learn from that measurement. For some marketers, it is enough to maintain sales while staying within budget. For others, it’s enough to see incremental growth and a few attributions to explain it.

We live in a multi-channel world. Consumers not only use more than one channel to make a purchase, they often use those channels simultaneously (checking online prices in stores, watching TV while browsing on their laptops) There are many factors that affect the quality of the cross channel experience. Externally, messaging, visuals, and functionality are all critical while internally marketers need to button up things like offer optimization, attribution modeling, and analytics.

This is part one of an ongoing series about understanding your customer base.

There are many ways that we as marketers try to maximize our marketing efforts and spend. With every dollar scrutinized and every budget reviewed, how we spend our money has never been more important.

Executing and developing the most effective marketing campaign requires a combination of forethought, research and analysis. There are a number of marketing optimization methods and technologies that can help you succeed. Sirius Decisions recently highlighted 8 keys to a successful marketing campaign. We made an infographic highlighting the eight most important strategies for successful marketing campaigns and took a deep dive into them below.

Marketing attribution, the process of identifying the “touches” that led to a sale, has never been more popular. Now, with social media marketing playing an ever-increasing role in marketing campaigns, companies are scrambling to trace the dollars spent on campaigns to specific sales. How many widgets did that tweet sell?

It always surprises me when I encounter a marketer who uses direct, singular attribution as the core of their marketing analytics. Don’t get me wrong; I understand the allure.

In today’s modern marketplace, gaining a customer starts with the Herculean task of gaining their attention – and then keeping it. With more options, more noise and more distraction, it has never been more important to gain highly valuable customers – and then keep them around. 

Your company’s churn rate – the percentage of subscribers to a service that discontinue their subscription – is a key indicator of your growth. If that churn rate comes too close to your number of new customers, you’re in serious trouble. So how do you keep people around?