---
title: Pluris Marketing Blog (4)
description: Pluris Marketing is a predictive analytics, marketing strategy and database services company that helps consumer marketers improve business outcomes. (4)
---

[![Pluris Marketing](https://www.plurismarketing.com/hs-fs/file-2468696162-png/PlurisMarketing/logo1.png)](https://www.plurismarketing.com/)

## [Mistakes that Sabotage Your Marketing Automation Strategy](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy)

[Feb 8, 2017 4:20:26 PM](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/marketing_automation_icon.gif) ](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy)

Because marketing automation helps companies run complex campaigns with fewer resources, the software is growing in popularity. According to [MarTech](https://marketingtechblog.com/marketing-automation-mistakes/), a marketing technology forum, more than 50% of companies currently use marketing automation. 70% of companies, they say, plan to institute it in the next 12 months.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/mistakes-that-sabotage-your-marketing-automation-strategy)

## [Marketing Strategy Lessons from Digitally Mature Companies](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies)

[Jan 24, 2017 7:30:42 PM](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/hpjsku2uysu-carlos-muza.jpg) ](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies)

After 7 years of marketing research, Adobe compiled their findings into their [Digital Marketing Survey](http://offers.adobe.com/en/na/marketing/landings/_251626_amc_adobe_2016_digma_survey_results_generic.html), which turns a spotlight on companies that have achieved digital maturity.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-strategy-lessons-from-digitally-mature-companies)

## [Top Tech Tools for Customer Engagement](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement)

[Jan 24, 2017 7:12:35 PM](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/iclzbvw5w5a-todd-quackenbush.jpg) ](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement)

Effective customer engagement is not about overwhelming consumers with generic offers and promotions. Customer engagement is about building a long-term relationship with customers by gaining their trust and loyalty. True engagement can only take place when there is a give-and-take between your company and the customer.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/top-tech-tools-for-customer-engagement)

## [How to Break Down the Barriers to Multichannel Success](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success)

[Jan 18, 2017 4:48:05 PM](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/Wall.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success) 

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-break-down-the-barriers-to-multi-channel-success)

## [Retail Dive Awards](https://www.plurismarketing.com/pluris-blog/retail-dive-awards)

[Dec 6, 2016 3:33:04 PM](https://www.plurismarketing.com/pluris-blog/retail-dive-awards) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/trophy.jpg) ](https://www.plurismarketing.com/pluris-blog/retail-dive-awards)

Every year, I look forward to the Retail Dive Awards. This year, Corinne Ruff put together some great categories that sparked a lot of water cooler talk among the Pluris team. While all the categories are discussion-worthy (you can see them [here](http://www.retaildive.com/news/the-2016-dive-awards-for-the-retail-industry/430286/)), a few really stood out.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/retail-dive-awards)

## [How to Boost Average Order Value](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value)

[Nov 21, 2016 1:31:46 PM](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/photo-1427751840561-9852520f8ce8.jpeg) ](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value)

High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business. 

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-boost-average-order-value)

## [How to Draft a Roadmap for Information Governance](https://www.plurismarketing.com/pluris-blog/how-to-draft-a-roadmap-for-information-governance)

[Nov 1, 2016 4:51:35 PM](https://www.plurismarketing.com/pluris-blog/how-to-draft-a-roadmap-for-information-governance) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/IG.jpg) ](https://www.plurismarketing.com/pluris-blog/how-to-draft-a-roadmap-for-information-governance)

The analytics you use to gain profitable insights into your customers and marketing efforts are fueled by the data that enters your organization. However, unless your business can guarantee the integrity of its information, you can’t be sure you’re making the right decisions based on it. In fact, it might steer you in the wrong direction entirely.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/how-to-draft-a-roadmap-for-information-governance)

## [Average Order Value Matters… Sometimes.](https://www.plurismarketing.com/pluris-blog/average-order-value-matters-sometimes)

[Oct 18, 2016 3:41:15 PM](https://www.plurismarketing.com/pluris-blog/average-order-value-matters-sometimes) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/Shopping_Cart.jpg) ](https://www.plurismarketing.com/pluris-blog/average-order-value-matters-sometimes)

Recently, we spoke about the importance of [Increasing Customer Lifetime Value](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value). By optimizing offers for each targeted customer segment, you can improve the conversion rates for your best customers and increase their engagement and purchases.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/average-order-value-matters-sometimes)

## [3 Steps for Increasing Customer Lifetime Value](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value)

[Sep 30, 2016 3:34:57 PM](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value) by [Amanda Wojtalik](https://www.plurismarketing.com/pluris-blog/author/amanda-wojtalik)

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[![](https://www.plurismarketing.com/hubfs/money-coins-graph-increase.jpg) ](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value)

There are many different strategies for measuring the value of your customers both individually and collectively. While collective measurements like Average Revenue Per Customer (ARPC) can offer you a holistic view of your entire customer base, it can often be misleading. ARPC can become significantly skewed by the presence of a few big-spenders.

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/3-steps-for-increasing-customer-lifetime-value)

## [Marketing During the Rise of Ad Blockers](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers)

[Sep 9, 2016 12:54:06 PM](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers) by [Michael Caccavale](https://www.plurismarketing.com/pluris-blog/author/michael-caccavale)

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[![](https://www.plurismarketing.com/hubfs/ga-meme-1.gif) ](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers)

A war is being waged against pop-up ads. According to [Tech Crunch](https://techcrunch.com/2016/05/09/adblock-plus-closes-in-on-a-billion-downloads/), a single type of ad blocking software, AdBlock Plus, has already been downloaded almost a billion times.

<http://www.wsj.com/article_email/more-than-a-quarter-of-u-s-internet-users-will-block-ads-this-year-new-forecast-shows-1466523758-lMyQjAxMTI2MzI1MjMyMjI0Wj>

[Continue Reading »](https://www.plurismarketing.com/pluris-blog/marketing-during-the-rise-of-ad-blockers)

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