Because marketing automation helps companies run complex campaigns with fewer resources, the software is growing in popularity. According to MarTech, a marketing technology forum, more than 50% of companies currently use marketing automation. 70% of companies, they say, plan to institute it in the next 12 months.

After 7 years of marketing research, Adobe compiled their findings into their Digital Marketing Survey, which turns a spotlight on companies that have achieved digital maturity.

Effective customer engagement is not about overwhelming consumers with generic offers and promotions. Customer engagement is about building a long-term relationship with customers by gaining their trust and loyalty. True engagement can only take place when there is a give-and-take between your company and the customer.

Every year, I look forward to the Retail Dive Awards. This year, Corinne Ruff put together some great categories that sparked a lot of water cooler talk among the Pluris team. While all the categories are discussion-worthy (you can see them here), a few really stood out.

High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business. 

The analytics you use to gain profitable insights into your customers and marketing efforts are fueled by the data that enters your organization. However, unless your business can guarantee the integrity of its information, you can’t be sure you’re making the right decisions based on it. In fact, it might steer you in the wrong direction entirely.

Recently, we spoke about the importance of Increasing Customer Lifetime Value. By optimizing offers for each targeted customer segment, you can improve the conversion rates for your best customers and increase their engagement and purchases.

There are many different strategies for measuring the value of your customers both individually and collectively. While collective measurements like Average Revenue Per Customer (ARPC) can offer you a holistic view of your entire customer base, it can often be misleading. ARPC can become significantly skewed by the presence of a few big-spenders.

A war is being waged against pop-up ads. According to Tech Crunch, a single type of ad blocking software, AdBlock Plus, has already been downloaded almost a billion times.