Standing Out Doesn't Have To Be Disruptive

For so long, the phrase “without disruption” has been used in the same breath as things like quality time, concentration, relaxation, and so on. Vacation getaways, study time, spa days, date night, etcetera are all arguably better when you’re not disrupted. But in a culture where we are constantly seeking reprieve from disruptions, many brands are committed to delivering just the opposite.

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Coupons or Experiences?

I like a good deal as much as the next guy, but stopping into a big box discount retailer the other day had me thinking about the dilution of the customer experience. Walking into a cluttered shopping experience where the in-store offer doesn’t match what I found online (or on their mobile site, because I’m definitely consulting that while I’m in the store) is an all-too-common occurrence in retail – and using discounts to defend a poor customer experience just doesn’t cut it anymore.

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Mending Gaps in the Dynamic Customer Journey


A company with expertise in cross-channel offer optimization, loyalty, database marketing and advanced analytics
It’s not easy being a consumer-facing brand these days. After years building a company based on one consumer pathway, the mobile, app, email, social, geo-located, connected TV, real-time bargain hungry consumer is now touching brands in more ways and with more diverse behavior patterns than any company can keep up with. That’s 100 years of organizational design shot to hell.


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What Can Brands Learn from SocialTV?

You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show together online and numerous other examples of the TV industry transforming itself into something more than a lean-back experience. The multi-billion dollar TV industry is fast undergoing a realignment from appointment television on the couch to a real-time, 24/7 entertainment anywhere business. So what can brands outside of the TV ecosystem learn from this?

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Facebook Steals Page from “Old School” Acquisition Strategy

A shiver went down my spine this morning as I read the post “Facebook to Credit Newbies, Buy $1 get $4 free” on AllFacebook.com. Apparently, developers claim that Credits haven’t been reeling in enough paying users, so Facebook has come up with this promotion in an attempt to expand its base.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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