How to Boost Average Order Value

High conversion rates are the Holy Grail when it comes to measuring the success of digital marketing. The more visitors you convert into customers, the more profitable your business. 

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More of the Same Can be a Great Thing

 

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Real-time Interaction Management: An Intro

Today’s customers expect tailored, customized marketing messages. They expect you to know who they are and what they need, all without your company seeming “creepy” by knowing too much about them. Companies are turning to real-time interaction management to meet these demands and increase their conversions and sales as a result.

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Easing Pain in the Consumer Journey

My local gym is always running some kind of crazy discount for enrollment. And I can always look at this month’s (or week’s) promotion and blow it off, knowing another deal is coming. It’s hard to know, from a price-conscious standpoint, the best time to make a long-term commitment because they’re constantly repackaging the same discount, or even out-bidding themselves for my business. In a similar instance, I bought concert tickets with a loyalty-based “early bird” discount, only to find out that a deeper discount was advertised to the general public just a month later. Really? Are we expecting consumers not to notice or react to our marketing misgivings? And are we brands really expected to keep up?

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Omnichannel Marketing in the Year Ahead

As published by Direct Marketing News

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Facebook Digs Deeper into Privacy Concerns

According to a post in the September 23rd issue of the Financial Times, Facebook is partnering with a “controversial” data company called Datalogix that can “track whether people who see ads on the social networking site end up buying those products in stores.” Of course, this announcement has raised concerns with privacy advocates who have continually been concerned about marrying online profiles and presence with offline data since the purchase of Abacus (a Datalogix competitor) by Doubleclick (an online ad-serving company later bought by Google) in the late 90s.

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Embracing the Big Data Deluge - If That’s What it Is

Everyone is talking about big data and judging from my social streams and much of the media coverage, I’m afraid many don’t have a clear understanding about what it is, and if big data is in fact, what they are dealing with. The explosion of data has everyone thinking- “this must be a big data problem” but sadly, a few million emails, a couple thousand social messages and a customer data base, isn’t big data. It may be a lot of data to manage and a headache, but how does the average CMO or CTO build a strategy around handling their data if they prescribing it inaccurately?

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Stick a Google-Shaped Fork in Barnes & Noble

Everyone hailed the Nook as smart business. Now, thanks to the very same company that powers the Nook, it’s going the way of disco -- fun while it lasted, but an impractical long term way to groove.
The hype around Google’s new Nexus 7 tablet is mostly surrounding its threat to Amazon, and while there may be merit there, the striking first casualty is Barnes & Noble. With brick and mortar bookstores and physical reading of books declining in favor of e-readers, Barnes & Noble announced plans earlier this year to this one from Peter Svenson of the Huffington Post, I am convinced that the Nexus 7 will provide me a far better experience than my Nook or a continued relationship with Barnes & Noble would. Here are my top 3 reasons as follows:

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Over, Under, Missing Completely and “The Simple Truth”

3 Most Common Communication Failures Preventing Loyalty Program Success You have heard this from your significant other. It’s the different between the playoffs and the title, a good education, and a raise. Yet marketers somehow forget it. I am speaking of course, about proper communications. They are the centerpiece of your personal relationships, and the vortex of any good loyalty program. And no matter how good you think you are at it, there is always room for improvement.
In a recent post, I delved into gamification of loyalty and in the midst of illustrating how real-time, location based, rewards platforms are often better suited than traditional loyalty programs, I only gave proper communications passing reference- even though effective communications is and will always be the driving subtext of any loyalty program.

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Mending Gaps in the Dynamic Customer Journey


A company with expertise in cross-channel offer optimization, loyalty, database marketing and advanced analytics
It’s not easy being a consumer-facing brand these days. After years building a company based on one consumer pathway, the mobile, app, email, social, geo-located, connected TV, real-time bargain hungry consumer is now touching brands in more ways and with more diverse behavior patterns than any company can keep up with. That’s 100 years of organizational design shot to hell.


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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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