Less Eggnog and Other, More Important Holiday Marketing Lessons

We’re finally far enough away from the holiday season to take a good look back at what worked and to catch a glimpse of where we’ll go from here. And now we’re seeing retailers making big shifts for the new year, further illustrating the importance of going back to basics.

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Your Customers Are Decluttering. Maybe You Should, Too.

 

The changing seasons have many of us shifting – our wardrobe, our activities, our focus. The kids are back in school; we’re rounding third toward the end of the year and the colder weather forces us indoors to face the inevitable seasonal closet cleaning. While many of us agree that decluttering feels pretty rewarding, some are taking it to a whole new level.

In the age of ride shares and tiny houses, consumer behavior is changing. And as the upcoming generation is thinking mortgage/marriage/family a little later in life, this leaves a tremendous amount of space to fill. With what? Not things. Experiences.

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Are retail stores really dead?

Marketers are spending a ton of time looking at data and its digital ecosystem to better understand their customers. Mobile – and SMS, as an extension – are huge priorities, challenging marketers to think strategically about communications, push notifications and threading consistent offers throughout.

So what can be said of retail when it comes to the good old-fashioned brick and mortar?

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Bobbing for Apps: Pick a Winner

With more than 90% of all consumers now using smartphones, it’s safe to say most of us have also accumulated a stash of our favorite go-to apps. As consumers, we tend to download apps that we use frequently – whether for a service or social activity.

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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