Maximize Current and Future Profits with the Right Pricing Strategy

The correct pricing strategy is crucial for the success of your business. Yet, pricing is one of the most difficult things to get right.

You need to know where you stand in the market, how your customers respond to your pricing, and how your competitors are pricing their options. Only then, can you make an educated decision about the price of your products or services.

Uncover Consumers’ True Response to Your Pricing Strategy

Take, for example, the case of the well-known retailer that offered so many sales and discounts that it essentially trained its customers to wait for sales. At one point, 50 to 70% of all sales were at discounted prices, according to Harvard Business School marketing expert Rajiv Lal. The company had effectively cannibalized its own profit margin on full-price sales with an aggressive high-low pricing strategy.

If you understand your customer’s reaction to your pricing strategy, then you can maximize both current and future profits.

 The analysts at Pluris use sophisticated modeling and analysis to measure important elements, such as:

• Consumers’ sensitivity to pricing
• Your pricing in the context of your marketing strategy
• Consumers’ response to pricing alone
• The competitive marketplace
• The impact of customer loyalty and advertising

We pull the analysis and modeling together to form a complete picture of your customers’ response to your pricing.

Optimize Your Pricing for Maximum Profit

With our insight, we can create a pricing strategy for you that is filled with high-impact and actionable recommendations. Over time, we can study and optimize your pricing strategies for increased profits.

If you are ready to begin a conversation about your pricing strategy, speak with a Pluris Marketing Analyst.