Control Your Marketing Spend with Pluris

Don’t waste your advertising budget. Optimize your marketing mix and maximize ROI on your marketing activities.

Our Marketing Mix Analysis Will Help You Boost Your Sales Performance

You can’t afford to spend advertising dollars on tactics that don’t generate results. The best way to find out which tactics perform and which ones don’t is to sift through the results of your campaigns and give those results context within your larger marketing landscape. You need to understand your spend, track the dollars across channels and use the reports of those findings to generate intelligent insight and drive change.

At Pluris, we use statistical analysis paired with our own expertise to determine which marketing activities are generating the most ROI for your organization. This is what we call Marketing Mix Analysis.

Customize Analytics to Optimize Sales and Marketing ROI

The Marketing Mix Analysis Process

The Marketing Mix Analysis Process

First, we measure the performance of your marketing mix, which includes data from several areas:

  • TV
  • Radio
  • Direct Mail/ Catalog
  • Mass Mailbox (shared mail/ FSI)
  • Outdoor
  • Digital
We attribute sales by media so you can get a better idea of the return on each of your marketing investments. This information empowers companies to do alternative media testing strategies to improve sales.

Leveraging Marketing Mix Simulations for Business Planning

Adjust the sliders to simulate % spending changes

Direct Mail

Spot TV

Brand TV

DRTV

Digital Display

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Simulation Results

Business impact from above simulation scenario

Investment Result Change

ROI Result Change

Sales Result Change

Improve Your Marketing ROI with Actionable Insights from Pluris

We use a proprietary analysis engine and combine it with our own marketing expertise to help you optimize your marketing efforts with the goal of improving ROI, profits, and sales. We consider ourselves your partner and are committed to your continued success.

Through monitoring and assessing the impact of your marketing strategies, we make continuous improvements to maximize your revenue and ROI.

Speak with a Pluris Marketing Expert to learn more about our Marketing Mix Analysis or any of our Marketing Services.

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