Control Your Marketing Spend with Pluris
Don’t waste your advertising budget. Optimize your marketing mix and maximize ROI on your marketing activities.
Our Marketing Mix Analysis Will Help You Boost Your Sales Performance
You can’t afford to spend advertising dollars on tactics that don’t generate results. The best way to find out which tactics perform and which ones don’t is to sift through the results of your campaigns and give those results context within your larger marketing landscape. You need to understand your spend, track the dollars across channels and use the reports of those findings to generate intelligent insight and drive change.
At Pluris, we use statistical analysis paired with our own expertise to determine which marketing activities are generating the most ROI for your organization. This is what we call Marketing Mix Analysis.
The Marketing Mix Analysis Process
The Marketing Mix Analysis Process
First, we measure the performance of your marketing mix, which includes data from several areas:
- TV
- Radio
- Direct Mail/ Catalog
- Mass Mailbox (shared mail/ FSI)
- Outdoor
- Digital
Leveraging Marketing Mix Simulations for Business Planning
Adjust the sliders to simulate % spending changes
Direct Mail
Spot TV
Brand TV
DRTV
Digital Display
Simulation Results
Business impact from above simulation scenario
Investment Result Change
ROI Result Change
Sales Result Change
Improve Your Marketing ROI with Actionable Insights from Pluris
We use a proprietary analysis engine and combine it with our own marketing expertise to help you optimize your marketing efforts with the goal of improving ROI, profits, and sales. We consider ourselves your partner and are committed to your continued success.
Through monitoring and assessing the impact of your marketing strategies, we make continuous improvements to maximize your revenue and ROI.
Speak with a Pluris Marketing Expert to learn more about our Marketing Mix Analysis or any of our Marketing Services.