Understand Your Customers’ Purchasing Behavior with Cross-Channel Attribution

Consumer behavior continues to evolve as quickly as technology does, and often much more quickly than our marketing strategies. Today’s consumers expect to have the same experience when they shop online as they would at a physical location. 

It is important to not only understand the role that each marketing channel plays in consumers’ purchasing behavior but also keep up with changes as they happen.

Cross-Channel Attribution Offers a Complete View of Marketing ROI   

At Pluris, we use Cross-Channel Attribution to develop a complete understanding of consumers’ journey through the awareness, consideration, and the decision stages. Our analysis includes both online and offline interactions.

We measure consumer activity across multiple devices to understand each channel’s impact. Then, we evaluate the role of each channel in a consumer’s purchase decision to map the complete path from awareness to conversion.

The Marketing Mix Analysis Process

Optimal Allocation of Cross-Channel Tactics

We use our analysis paired with our understanding of marketing strategy to give you current, specific, and in-depth tactical recommendations.

You can use the insight from our research to optimize your cross-media budget allocation. We can show you:

• How to optimize the sequence of messages across channels.
• The effectiveness and efficiency of your retargeting efforts.
• The optimum number of messages for conversion.

Talk to a Pluris Marketing Expert. We are ready to help you maximize the return on your marketing spend.