Evaluate the Effectiveness of Your Direct-Response Promotions

Direct-response campaigns can be effective, but they are expensive. Make sure your promotions are helping you achieve your current and long-term business goals.

Understand the Full Impact of Your Promotional Activities

You don’t want the discounts and incentives that you offer today to undercut your profitability in the future. To avoid this, you need to understand how your direct-response marketing activities will affect your company’s bottom line now and in the future. 

We use Direct-Response Analysis to evaluate immediate and long-term implications, such as:

• Promotion profitability
• Optimal offer strategy by prospect segment
• Cannibalization of future profit
• Portfolio cannibalization

Following that review, we perform an in-depth analysis to determine the impact of factors such as creative, combined promotions, event-based promotions, and price level variations. The result provides a complete picture of your direct-response activities and their impact on your overall marketing strategy.

Let Us Enhance Your Promotions for Greater Impact on Profits and Sales

We give you facts and insights you need to help you plan more effective promotions, preserve future profitability, improve ROI on promotions, and allocate promotional resources for maximum return.

Are you ready to start maximizing ROI on your direct-response campaigns? Speak with a Pluris Direct-Response Analyst.