The Pluris Team
Chief Executive Officer
As the leader of Pluris, CEO Michael Caccavale is the innovator and forward-thinker behind the company’s marketing enablement, analytic and optimization solutions.
With more than twenty five years of marketing expertise in the retail, financial services, telecom, media and healthcare industries, Michael has led Pluris in creating solutions rooted in best practices to meet future goals, tapping in to marketers’ needs to engage consumers in more creative and effective ways... Read More
Chief Financial Officer
With a mind for numbers as well as efficient process, Kevin Patano manages all corporate finance and administrative operations at Pluris. Since joining the team in 2006, Kevin has held responsibility for all financial reporting, human resources, and legal affairs initiatives.Before arriving at Pluris, Kevin served as the Finance Manager of GlaxoSmithKline’s (formerly ID Biomedical Corp) research and development division in Northborough, Mass. He was responsible for leading the division’s financial operations as well as supervision of all grant administration with the National Institute of Health... Read More
Chief Strategy Officer
An accomplished marketing executive, Mark Voboril brings two decades of hands-on marketing, media, and communications experience to his role as the leader of the company’s Services Practice for Strategy, Analytics, and Optimization.
A visionary thinker, with a distinguished marketing career, Mark has developed and managed many successful implementations of sophisticated multimedia marketing initiatives for major corporations in the communications industry... Read More
Vice President of Marketing
Amahl Williams has spent his career developing complex integrated marketing and business development programs for large retail,
Service Leadership Team
Strategic Relationship Manager
A Media and Communications industry veteran, Patrick Burgess leads the service delivery process for many of Pluris’ key clients, ensuring day-to-day success of their marketing strategies and programs.
Patrick’s collaboration with the marketing teams of several Pluris clients has enabled them to achieve 30-to-50 percent gains in the productivity of their marketing initiatives, effectively utilizing Pluris’ Marketing Enablement and Offer Optimization solutions... Read More
Strategic Relationship Manager
A well respected marketing strategist, Romas manages the service delivery process for key clients, ensuring the solution aligns with client business objectives to drive improvements in both business and marketing performance.
With over 15 years of extensive database marketing experience including: strategy, marketing analytics, reporting and project management, he is able to engage with clients to improve their marketing effectiveness and operations. His background allows him to bring a wide breadth of knowledge to our clients across all channels. Throughout his career, Romas has implemented marketing solutions for clients resulting in significant improvements in ROI via the development of successful consumer acquisition and retention programs... Read More
Senior Solution Architect
Tim is an open systems professional with over 25 year of experience in the software and database industry with roles ranging from database developer to system and solution architect. He has the unique ability to collaborate with clients, as well as transform their requirements into operational systems.
Since 1992, Tim has architected and led on-schedule implementations of multiple Marketing Data Marts for clients in the cable, mutual fund, telecommunications and retail cataloging industry. All implementations included incorporation of business... Read More
With nearly a decade of accomplishments in the Media and Communications industry, Amber Mason collaborates with Pluris’ clients in the application of advanced analytics and optimization techniques to improve consumer segmentation and contact strategies and align the various aspects of the offer mix for each consumer.
A seasoned consultant, Amber’s work has enabled many leading marketing and advertising executives to refine their strategies and ultimately improve the productivity of their advertising budgets... Read More
Senior Marketing Analyst
Over 5 years of experience in both the retail and media channels has led Kristen to Pluris, assisting clients in advanced analytics, marketing communications and strategic planning with roles ranging from Marketing Analyst to Program Manager.
With Kristen’s effort, Pluris has enabled retail executives to improve their strategies and boost year over year sales. Her skills in email and direct marketing, response measurement, attribution and customer value models have provided clients with the knowledge beneficial to optimize multi-channel marketing efforts. ... Read More