The Digital Out of Home (DOOH) Experience is exploding, and most people take it for granted. Why? Because digital signs are essentially familiar, flat panels TVs found in most homes-and signs, digital or not are seemingly everywhere these days. While there has been a push to make signs actionable through QR codes, an increasing amount of companies from retail, entertainment, and hospitality, to cabs and office building are investing in digital signage. Initially, this was because digital signage were simply more compelling visually and its inventory, more flexible.

Mobile Marketer recently covered an interesting GfK MRI panel study-that shows the majority of tablet consumers want personalized ads- and the ability to buy products they are interested directly.

“Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel.”