How to Unify the Digital Marketing Experience

The rise of mobile has changed the face of marketing. Consumers increasingly use mobile to evaluate products and services and make purchasing decisions. An additional challenge has emerged to complicate the marketing landscape. Customers aren’t just using one type of device to make transactions.

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Measure Twice, Cut Once: 15 Years of Client Service

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

Pluris Marketing celebrated its 15-year anniversary earlier this year and CEO and founder Michael Caccavale is the first to admit it’s been an awesome journey. Meeting clients’ needs has always required strong leadership, and a keen eye for what’s on trend, and what’s coming next. So I sat down with Mike to take a trip down memory lane and to talk about what lies ahead.

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Real-time Interaction Management: An Intro

Today’s customers expect tailored, customized marketing messages. They expect you to know who they are and what they need, all without your company seeming “creepy” by knowing too much about them. Companies are turning to real-time interaction management to meet these demands and increase their conversions and sales as a result.

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2015 Year In Review

The new Star Wars film is finally here, and a lot of folks are committed to watching the trilogy in preparation – because in order to know where you’re going, it’s good to remember where you’ve been.

Similarly, marketers have to the same thing this time of year. After months of grinding out holiday prep, the budgeting and planning process keeps us looking forward. But what happened in 2015 to get us here?

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Trends To Watch In 2016

We’ve officially kicked off the holiday shopping season, with Black Friday and Cyber Monday behind us. It’s a crucial time of year when marketers need to keep eyes on their current campaigns and ears to the ground for what’s coming next. 2015 saw marketers focused on the customer experience, while customers have been focused on decluttering. Everyone is still trying to find the sweet spot where the customer experience feels simple and seamless. So what’s on the horizon for 2016?

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About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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