The Dangerous Trap of the Chief Digital Officer: Two Job Concepts, One Title

CDO’s come on one of two breeds: the kind that wall off mobile and web from the rest of the organization or the kind that embrace both consistent messaging and the two-way sharing of data.

So the question is, what then is the responsibility of the Chief Digital Officer? Is it simply a transition to add digital? Is it a focus only on digital delivery and digital properties without more than a passing concern to the rest of the brand? Or could the Chief Digital Officer be poised to affect profound change within their organization?

I wrote an article about this for MediaPost - you can find it HERE.

Category: strategy, Marketing, pluris marketing, digital messaging

Michael Caccavale

Michael Caccavale

As the leader of Pluris, CEO Michael Caccavale is the innovator and forward-thinker behind the company’s marketing enablement, analytic and optimization solutions.

About this blog

At Pluris, we believe that we all can do a better, more efficient job at marketing to our most important customers. On this blog, we'll discuss how strategy, database management, offer optimization and analytics can help us all be better marketers. Sometimes, we may just talk about sports.

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