CASE STUDIES:

OPTIMIZATION OF THE OFFER MIX IMPROVES ORDER CONVERSION

CONSUMER INSIGHTS DRIVE MORE EFFECTIVE CONSUMER ACQUISITION

ANALYTICS AND MEASUREMENT OPTIMIZE MARKETING SPENDING

WHITE PAPERS:

Building the Perfect Offer

Trends, Implications and Solutions in Cross-Channel Marketing

WEBINARS:

Know they Customer – Why Loyalty Requires Deep Customer Knowledge.
Presented with Forrester Research,
March 10, 2011

ARTICLES:

eM+C (Online Marketing Strategies & Tactics) “How Email Marketing is Responding to the Shifting Power of the Consumer” – July 8, 2010
Contributed article by Michael Caccavale

Chief Marketer – “Don't Forget the Basics of Targeting in E-Mail”
– September 14, 2010
Contributed article by Michael Caccavale

TechWeb’s Create Your Next Customer – “CMO Spotlight: The Basic Principles of Cross-Channel Marketing”
– November 11, 2010
Contributed article by Bob Fetter

PRESENTATIONS:

Strategic Customer Intelligence and Cross Channel Marketing – Presented Online with Loyalty 360 and Forrester, March, 2011

Best Practices In Direct Marketing In Cable – Presented at CTAM, New Orleans, October, 2010

Optimization techniques for Digital Marketing – Presented at DMA, San Diego, October, 2009

PRODUCT ONE SHEETS:

The Elements of Cross-Channel Marketing

Database Management

Offer Optimization