Media

FOR IMMEDIATE RELEASE

Pluris Marketing to Introduce Consumer Engagement Architecture at NCDM 2009

Session will equip marketers to maximize the value of every consumer interaction through effective reach and engagement

Las Vegas and Framingham, Mass. — December 2, 2009 — Pluris Marketing, a leading provider of multi-channel marketing solutions that optimize the value of each consumer engagement, will lead a session on enhancing the value of consumer engagement titled, “Engage Your Consumers through Effective Social Media and Digital Messaging,” during the 2009 NCDM Conference in Las Vegas, Nev.

During the session, Bob Fetter, senior vice president for Pluris Marketing, will present ways to combine digital messaging techniques with analytics to overcome the hurdles that impede marketers’ efforts.

Attendees will learn how to create and manage an offer catalog with a well-defined offer taxonomy; develop and run integrated multi-phase digital promotions; and marry data and analytics with advanced optimization techniques to drive optimized offers.

WHAT:	Engage Your Consumers through Effective Social Media and Digital Messaging

EXPERTS:	Bob Fetter, Senior Vice President, Pluris Marketing

WHERE:	Mandalay Bay Resort
	Las Vegas, Nev.

WHEN:	Wednesday, December 9, 2009
	8:00 a.m. – 9:15 a.m. PST

REGISTER:	http://tinyurl.com/ydyghmm

Attendees are also invited to join Pluris in sharing past experiences of integrating social media campaigns into overall marketing strategies during an informal luncheon roundtable on Tuesday, December 8.

About Pluris Marketing

Pluris enables marketers to optimize the value of each consumer touch resulting in higher conversion on sales, marketing, and service interactions. Utilizing next-generation data and analytical platforms, Pluris helps marketers to better understand consumers, generate key insights from their behavior, and engage them in the most effective way across traditional and interactive messaging channels. From its offices in Boston, MA and Denver, CO, Pluris manages millions of consumer interactions per month on behalf of its clients in media, communications, retail and financial services. For additional information, please visit www.plurismarketing.com.

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Contact:
Daniel Thompson
PAN Communications
978-474-1900
pluris@pancomm.com
@dthompson06

Link to more information.