Media

FOR IMMEDIATE RELEASE

Leading Communications Companies Show Material Sales Gains Using Pluris' Offer Optimization Solution Online and in the Contact Center

Analytics Optimizes Conversion at Real-time Points of Consumer Engagement

Framingham, Mass. – May 11, 2009 - Pluris Marketing announced today further gains in sales and marketing performance for leading communications companies using the firm's Offer Optimization solution. Designed to enable leading brands to engage consumers in more meaningful dialogue at interactive points of engagement, Pluris uses analytically-driven sales and marketing optimization techniques to improve performance on acquisition, development, and retention objectives throughout the consumer-lifecycle while reducing advertising cost.

The Software-as-a-Service (SaaS)-based offering blends a simple web-based delivery model designed for quick integration with sophisticated analytics to optimize the alignment of offers and messaging based on rich consumer data and predictive analytics.

"Our approach is unique," stated Mark Voboril, SVP of Professional Services for Pluris. "We were careful not to create another rules-based, sell and walk away, software solution. Our services team carefully considers the science behind the offer and tunes our analytics to optimize conversion. That enables call center agents to avoid asking basic qualifying questions that frustrate consumers and drive up call handle times while doubling conversion gains from operationally-oriented solutions."

Suddenlink Communications, a top-10 U.S. cable, Internet, and phone provider, chose Pluris' Offer Optimization solution to increase sales without increasing its direct marketing expense. Within the first two months of use, the company was live across 2,000 plus reps in five regional care centers, achieving a considerable increase in sales – approximately 13,000 more orders per year from call center sales alone.

"The data adapters Pluris built for all the major billing systems made mobilizing data locked in our systems a simpler task than we ever imagined," commented Scott Terrill, Vice President of Marketing at Suddenlink Communications. "We were able to quickly move to trial and prove out the value of an optimization-driven approach to how we engaged consumers. That success has extended from care and sales to the Web and improved our retention strategy."

"Pluris was willing to put their money where their mouth is," said Jackie Heitman, Senior Vice President at Bresnan Communications. "Their packaged approach enabled them to apply sales and marketing best practices that they developed over their years serving cable. This enabled Pluris to quickly bring us live and to see results immediately."

Bresnan Communications, a broadband telecommunications company that serves more than 300,000 customers throughout Colorado, Montana, Wyoming and Utah, achieved a 65 percent increase in order rates at the company's contact center during a trial period and have since fully rolled-out the solution.

"Pluris' approach allows our reps to benefit from an improved sales process as well as optimization analytics that help them immediately engage consumers in the right dialogue – a win-win for everyone," added Heitman.

"The unique ability to use predictive analytics to immediately engage consumers in the right dialogue at a price point competitive with less sophisticated solutions has generated tremendous interest within communications companies," stated Bob Fetter, Senior Vice President of Sales for Pluris. "Our quick start trial program, simple integration with billing systems, and performance guarantee demonstrates the confidence we have in our approach."

For more information about Pluris' offer optimization solutions, please visit www.plurismarketing.com/Offer Management.

About Pluris Marketing

Pluris enables marketers to optimize the value of each consumer touch resulting in higher conversion on sales, marketing, and service interactions. Utilizing next-generation data and analytical platforms, Pluris helps marketers to better understand consumers, generate key insights from their behavior, and engage them in the most effective way across traditional and interactive messaging channels. From its offices in Boston, MA and Denver, CO, Pluris has built a solid track record of improving marketing productivity for large organizations with thousands of users and millions of consumer interactions per month across multiple locations and lines of business. For additional information, please contact Natalie Zelinsky at 508-663-1064 or visit www.plurismarketing.com.

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Contact:
Kim Baker
PAN Communications
978-474-1900
pluris@pancomm.com

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